Membership Experience Executive - 12 Month Fixed Term Contract
Application Deadline: 13 June 2025
Department: Membership
Employment Type: Fixed Term - Full Time
Location: Silverstone
Reporting To: Head of Membership
Description
The key purpose of the Membership Experience Executive will be to execute the delivery of the experience for SRC members. You will be savvy at executing email communications, working with data, developing content, or supporting the smooth running of member events. This is a hugely varied and fun role that will suit a job holder with marketing experience and/or an interest in developing their membership/loyalty skillset.
We are looking for a job holder who can hit the ground running, can build excellent relationships and act as an ambassador for membership across the business, relentlessly identifying opportunities to enhance the member experience.
The role will report directly into the Head of Membership and will be instrumental in helping to deliver a market-leading strategy for membership and its future success.
Key Relationships
- Marketing team
- Public and Corporate Events team
- Customer Services
- IT department
- Retail
- Grand Prix Drivers Club
- External suppliers and partners.
Key Responsibilities
- Management of campaigns and communications to members, working with the marketing team and email platform to achieve email KPI’s - to include the delivery of monthly and quarterly newsletters, renewal and acquisition emails, delivering relevant and compelling content to maximise engagement.
- Working cross-functionally to support wider business objectives and deliver key messages, products and sales to members.
- Guardian of member journeys both digitally and off-line to always optimise the member experience.
- Working with our data team and data warehouse to ensure our member data is robust and supports the effective delivery of our campaigns.
- Delivery of a robust multi-channel retention campaign to achieve member renewal target.
- Working alongside the Events teams, ensuring the effective delivery of dedicated member events – to include the delivery of robust marketing and event communications, management of attendee lists, event set-up, logistics and content across the event.
- Identifying and delivering SRC benefits and experiences at major events, including F1, MotoGP and Silverstone Festival – ensuring that members are fully informed, the experience is of a high quality and content captured.
- Maintaining and updating SRC web page content.
- Managing the development, delivery, and results of member surveys.
- Ensuring all member benefit processes remain operationally robust – working with IT and systems to deliver the best user experience.
- Relentlessly working to identify new opportunities for member benefits, competitions and offers.
- Liaising with the retail team on stock management and operational delivery of the SRC welcome pack and merchandise to members.
- Supporting Customer Services with member queries, ensuring the team are fully briefed on member initiatives – ability to liaise with members directly as needed, always maintaining professionalism while representing Silverstone Racing Club.
- Extraction of member behaviour analytics and delivery of reporting as required.
- Delivering administrative tasks to support the development and smooth running of the Grand Prix Drivers Club – to include but not limited to: maintaining the membership list, delivery of member communications, organisation of member events and maintaining the GPDC website.
- Ready to adapt priorities to the needs of the membership team and wider business as required.
Team Responsibilities
- To help raise the profile of membership across the business, ensuring opportunities for members are always considered within teams’ activities where appropriate.
- To support the Head of Membership and wider team in the delivery of membership activities, while always championing the experience of the members.
- To build effective relationships with other departments to ensure the effective delivery of all membership activities.
- To support a positive, proactive culture and environment within the department, with the ability to flex and adapt to the busy demands of the business across the season.
Performance Responsibilities
Performance will be monitored against:
- Objectives set by the Head of Membership through the Personal Development Review (PDR) process
- Membership KPIs
- 360-degree feedback.
Skills, Knowledge and Expertise
- 2+ years membership or relevant marketing experience
- Understanding of the role membership schemes can play in building engagement
- Experience in developing marketing email campaigns and communications
- Self-sufficient in using Email Marketing Platforms and Content Management Systems
- Ability to learn new systems quickly and deliver a seamless digital experience for members
- An understanding of what makes compelling content and a relentless focus on what will engage the membership base
- Experience in working on events and activations, from development to delivery - demonstrates strong organisational and time management skills
- Excellent communicator and team player
- Can build strong relationships internally and externally to support the delivery of membership initiatives
- Creative flair and ability to work to brand guidelines
- Clear and concise written skills and ability to adapt to Silverstone TOV
- Can use own initiative with confidence
- Must have a can-do attitude to deliver the best experience for members
- Energetic and ability to work under pressure, as well as regularly flex and adapt to the fast-changing needs of the business
- Flexible approach in working hours – including weekends.
