Description
Rahal Letterman Lanigan Racing, a premier motorsports organization competing in the NTT INDYCAR SERIES and IMSA WeatherTech SportsCar Championship, is seeking a Digital Media Coordinator to join our Commercial Marketing Department.
Play a key role in capturing and delivering engaging content across RLL's digital platforms - including our social media, video channels, and website. Collaborate on innovative storytelling that excites fans, supports brand objectives, and generates commercial value for team partners.
If you’re looking to combine your photography and videography expertise with a love for motorsports, this is an opportunity to make a meaningful impact with a team driven by excellence.
RESPONSIBILITIES:
Strategy
- Supports the creative vision, strategy and production of digital content that generates ROI for team partners and further endears RLL to its fan base and various supporters.
- Utilizes skills in photography, graphic design and video production/editing to enhance social and digital presence.
- Analyzes data and provides recommendations to improve content strategy across all RLL digital channels.
- Develops content calendars to optimize ROI and engagement best practices while fostering creative storytelling.
- Stays current of digital trends and industry best practices.
- Assists in the development of digital inventory and content for the benefit of generating commercial revenues.
Execution
- Works closely with the Communications and Digital/Social Media team on overall strategy for RLL including the development and execution of multimedia integration throughout all mediums.
- Produces and edits a variety of video content using Adobe Creative Suite or similar tools, while also developing graphic templates and visual treatments.
- Supports the creation of video, editorial, graphic, and live event content for RLL’s social media, digital platforms, and external business development initiatives
- Provides technical edits and formats content from RLL vendors to ensure content is accurate and consistent with RLL’s brand image and following best search practices
- Creates stories throughout the year of RLL team special events, driver appearances, promotions, community relations activity and numerous other topics.
- Works with Industry, Series and Broadcast Network contacts as needed to procure and edit footage that can be used for promotional and marketing purposes.
- Maintains and administers team’s video archives and online platforms including YouTube and Vimeo
Requirements
EDUCATION/EXPERIENCE/SKILLS:
- Bachelor’s degree in Journalism, Communications or equivalent combination of education and work-related experience
- Minimum 2-3 years working in a production or content creation position is preferred
- Strong understanding of social media platforms (Content, Search, Paid and Analytics) is preferred
- Knowledge of social media platforms including but not limited to Instagram, Facebook, LinkedIn, and X.
- Demonstrated experience and knowledge of photo and video editing software
- Experience working with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, Spark Post/Video, etc.) or the equivalent
- Graphic design experience
- Ability to work in a fast-paced and demanding environment and understands the guidelines for capturing content within the motorsports realm
- Ability to travel regularly as well as work weekends, holidays and evenings as needed
Joining Rahal Letterman Lanigan Racing means stepping into a fast-paced, high-energy environment where every day is about pushing boundaries and achieving excellence. You’ll be part of a close-knit team that’s dedicated to innovation, teamwork, and the thrill of racing.
