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Take the Quiz NowSocial media roles in motorsport shape team and driver digital presence, creating engaging content and managing online communities. Find out what's involved in social, digital and content by checking out our comprehensive guide here.
Social Media - Salary Insights
- Social Media Coordinator: £25,000 - £35,000 ($32,000 - $44,000)
- Social Media Manager: £35,000 - £50,000 ($44,000 - $63,000)
- Head of Social/Digital: £50,000 - £85,000+ ($63,000 - $107,000+)
Salaries vary based on team size, racing series, and platform specialisation.
Social Media - Common Specialisations
- Social Media Manager - Platform strategy and content delivery
- Community Manager - Fan engagement and interaction
- Content Creator - Developing multimedia content
- Digital Marketing Specialist - Paid social and analytics
- Social Media Editor - Real-time race weekend content
- Platform Specialist - TikTok, Instagram, or Twitter focus
Social Media - Typical Requirements
- Digital marketing or communications background
- Platform-specific expertise
- Content creation skills
- Analytics and reporting capabilities
- Understanding of motorsport audiences
- Real-time content experience
- Video editing abilities
Social Media - Career Development
Common career progression paths include:
- Social Media Coordinator → Social Media Manager → Head of Digital
- Content Creator → Senior Content Producer → Creative Director
- Community Manager → Social Strategy Manager → Digital Director
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