Reporting to: Director of Social and Content
Department: Marketing
Purpose of the Role:
Lead the day-to-day social media operations of Andretti Global’s INDYCAR team. You will drive channel performance forward through pioneering content alongside our Content Producer, community management and fan engagement across our channels. Contributing to the overarching brand and partner objectives.
You will have the strategic knowledge required to publish content effectively across our channels, sharing our story with the world.
Role Dimensions:
You'll be based at our HQ in Indianapolis, Indiana but both domestic and international travel to all INDYCAR and Indy NXT events will be required. You'll be reporting into Director of Social and Content but need to build strong relationships with people across both the wider Communications, Partnerships and Marketing team. There may be some flexibility with working hours and travel required to fulfil this role effectively.
Principal Accountabilities:
- Effectively manage our INDYCAR/INDY NXT social media channels (not limited to; Facebook, Instagram, Threads, Twitter/X, TikTok, YouTube) while supporting the other TWG Global teams as needed.
- Attend all INDYCAR/INDY NXT race events to provide real-time, on-the-ground social coverage.
- Lead on the planning and publishing of our content output, utilizing Monday.com to ensure the wider business is aware of our planned activity.
- Creation and distribution of content briefs for internal and external use
- Aligning with Andretti Global’s brand guidelines by maintaining the social tone of voice.
- You will work alongside an in-house Content Producer dedicated to our INDYCAR and INDY NXT programs. Together, you will work collaboratively to capture and produce content for our social media channels.
- You will work closely with our marketing and creative team to establish and enforce brand guidelines and design graphical elements across our social channels.
- You will play a key role in guiding how our partners activate on social media. From assisting with campaign planning to executing on the ground, in market and ultimately syndicating content across multiple channels.
- Engage with and maintain relationships with influencers, athletes, and celebrities.
- Monitor and record social media analytics to stay atop of current trends and proactively advise their impact on the business.
- Work closely with data & insights to monitor channel performance against KPIs including audience growth and engagement on a weekly basis.
- Maintain a strong awareness of changes to the social media platforms, implementing new content and communications strategies to maximize opportunities.
- A high degree of integrity and the ability to operate with discretion, confidentiality, poise under pressure, strong organization skills, and an ability to adapt to changing situations.
Knowledge, Skills, and Experience:
- 2-3 years experience working in Social Media, Content or Marketing.
- Knowledge of current and upcoming Social Media platforms and trends.
- Track record of growing and developing audiences on social media. Established community management skills, as well as proven experience in managing the day-to-day activity of a major brand’s social media channels.
- Experience of copywriting with a clear passion for writing copy and understanding of social media tone of voice.
- Experience working with the Adobe Creative Suite with a strong attention to detail.
- Experience delivering social media marketing campaigns, including paid media.
- Understanding of the broader digital landscape and the role that social media plays for brands, including a comprehensive understanding of the role of social media in sport.
- Ability to engage multiple internal and external stakeholders at all levels of seniority.
- Comfortable working in a fast-paced, collaborative environment; must be a team player. Acute attention to detail.
- Diligent work ethic: flexible weekend/evening schedules will be required and travel.
At this time, we are not able to provide visa sponsorship for this position. Additionally, we are not accepting inquiries from third-party recruiters or agencies.
Andretti Global is an Equal Opportunity Employer
