What to Expect
Reporting to Head of Client Insights & Customer Journey, this is an exciting opportunity for a proactive, dynamic and operational individual to join the Global Brand & Client Department at McLaren Automotive. The Consumer Insights specialist turns data and research into clear, actionable storytelling that sharpens strategy and improves the client experience. Reporting to the Head of Client Insights & Customer Journey (via the relevant manager), the role manages brand/demand/loyalty trackers, runs targeted studies, and curates audience understanding — including HNWI/UHNWI cohorts — to guide decisions across Brand Strategy, Global Digital, and Markets. It ensures McLaren’s “single source of truth” is not just accurate but used, closing the loop between insight and commercial action.
What You'll Do
Tracker ownership — manage the cadence and quality of brand health, desirability, demand and loyalty/advocacy trackers; maintain consistent definitions and comparability across markets. Audience design & segmentation — maintain and evolve personas and segments (incl. HNWI/UHNWI); partner with CRM Analytics to connect survey/behavioural data for richer profiles. Adhoc research — scope and deliver studies for narrative tests, message/creative validation, experience diagnostics and product/feature interest. Insighttoaction storytelling — produce concise readouts and quarterly “what we learned/what we’ll do” packs for Brand, Communications, and Regions; track adoption and impact. Cultural signals & competitive scanning — synthesise external luxury cues (watchmaking, couture, private aviation) to inform timing and tone of stories and experiences. Scorecard inputs — curate the Brand, Demand, Loyalty & Advocacy KPIs for the global scorecard; ensure OneTruth alignment with Digital and Funnel teams. Data ethics & discretion — ensure methodologies respect privacy, consent and the standards expected by UHNWIs. NLP topic and sentiment clustering across openends, social and service feedback to surface emerging themes quickly. Generative insight summaries that autodraft “what it means/what we’ll do” pages for each study, ready for human refinement. Adaptive research — dynamic survey routing and micropanels to test hypotheses rapidly around launches and private previews.
What You'll Bring
Experience: 3+ years in insights/research for luxury/automotive or highconsideration categories; fluency in both quant and qual techniques. Analytical storyteller: turns complex data into simple narratives and clear actions; confident presenting to senior stakeholders and Regions. Luxury fluency: strong feel for scarcity, craft and discretion; benchmarks beyond automotive. Tools: Power BI/Fabric, Microsoft Copilot, survey and community platforms; familiarity with Dynamics 365 data schemas a plus. Experience in defining addressable and target audiences, including market segmentation, sizing and targeting Ability to design and plan both qualitative and quantitative primary research studies Promote the ‘Voice of the Customer’ within the business to support customer led strategies and decisions Deeply passionate and curious about uncovering consumer insights An understanding and interest in customer psychology, attitudes and behaviours Ways of working: inclusive, curious, rigorous on methods and comparability. Personal Attributes: Operational, highly analytical, who can operate under pressure Comfortable presenting to all levels of the organization Extremely high level of attention to detail Confident in dealing with challenging situations and relationships Able to adapt in a fast paced, high-pressured, ever-changing environment Proactive in seeking support and guidance where needed Resilient, energetic, passionate and enthusiastic A natural implementer and highly focused, process oriented Strong understanding of client data and analytics Effective at working and collaborating within large teams Able to engage and maintain frequent and constructive communication with intercultural teams and audiences Capacity to multitask and work on projects with varied lead-times A clear understanding of, and passion for the McLaren Brand is a key requirement High Computer literacy, strong ability to build comprehensive data reports and insights Talent Pool (relevant for this role): Global Data and Insights Analyst, CRM Specialist, Consumer Insights Manager Career Development: Customer Journey & Sales Funnel Specialist, Digital Experience Specialist, Digital Product Manager
What We'll Do for You
We offer a wide – ranging benefits package, which includes:Structured career development framework25 days’ holiday, plus bank holiday. Annual buy & sell up to five daysEnhanced company pension schemeDiscretionary annual bonus awardPrivate medical insurance and health cash planLife assurance benefitAbility to apply for a sabbatical of up to one year after only two years’ serviceBenefits you can adapt to your lifestyle, such as discounted shoppingGenerous parental leave policiesA range of wellbeing initiatives, such as employee assistance programme and free financial & mortgage advice
Who Are We?
No restraints. No limitations. We don’t simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath-taking performance road cars.It takes a community to do what we do. A diverse group of people with many areas of expertise, united by their passion to deliver visionary products and set new benchmarks. McLaren Automotive commits to equal opportunity for all. Diversity, Equality and Inclusion is at the heart of our impact, it drives our innovation and enables us to truly create something special. Join us on our journey.
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