POSITION TITLE:
Field Marketing Ambassador
REPORTS TO:
Marketing Coordinator
LOCATION:
Indianapolis, IN
FLSA STATUS:
Non-Exempt
EMPLOYMENT TYPE:
Seasonal
DURATION:
January 2026 – September 2026
ABOUT US
At Penske Entertainment, we don’t just host world-class events—we create unforgettable moments. Our team fuels four iconic motorsports brands:
- Indianapolis Motor Speedway (IMS) – home of the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
- INDYCAR - The Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone.
- IMS Productions - A multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.
- Motorsports Events Management (MEM) – Promotes major events featuring premier motorsports series throughout the United States.
Whether on the track, behind the scenes, or on the screen, our people are at the heart of everything we do. If you’re ready for a career where excitement, purpose, and impact collide—we want to meet you.
WHAT YOU’LL DO
As a Field Marketing Ambassador, you will be the face of the Indianapolis Motor Speedway (IMS) at events, festivals, and community activations across Central Indiana and statewide outreach initiatives. In this role, you’ll help drive fan engagement, manage promotional materials, and proudly represent the IMS brand as an official ambassador.
Working closely with the IMS Marketing Team, you’ll support grassroots marketing efforts by traveling to various events, connecting with consumers, generating leads, and promoting both the Indianapolis Motor Speedway and the NTT INDYCAR SERIES.
This is a hands-on, fast-paced internship ideal for students or young professionals who are passionate about marketing, fan experiences, live events, and motorsports — and want to gain real-world experience working with one of the most iconic brands in sports.
YOUR RESPONSIBILITIES
Event Support
- Manage IMS displays, signage, and collateral at all assigned events, including set-up and tear-down.
Fan Engagement
- Interact with attendees in a friendly and approachable way, educating them about IMS events and promotions.
Data Collection
- Encourage fans to sign up for giveaways, email lists, and promotions to help grow the IMS database.
Brand Representation
- Serve as a credible IMS brand expert by developing in-depth knowledge of IMS events, athletes, and offerings.
Ambassador Role
- Embody the IMS brand at all times, maintaining a positive and professional presence at every event.
Crowd Interaction
- Be the outgoing personality that captivates audiences, approaches strangers with confidence, and initiates natural conversations.
WHAT YOU BRING
We’re looking for someone who’s ready to bring great effort every day and is committed to growing with us.
Required Experience & Skills:
- Must be 21+
- Passionate about sports, motorsports and/or sports marketing
- Possess strong interpersonal, communication and verbal skills
- Outgoing, energetic, and comfortable speaking with strangers.
- Reliable transportation to and from events.
- Promotional experience is a plus.
- Bilingual candidates preferred
- Maintains high level of energy during entire duration of shift
- Ability to work independently and collaboratively in a fast-paced environment
- Cultural competence and the ability to thrive in a diverse environment
- Alignment with Penske Entertainment’s core values and standards
Education:
- Currently enrolled in or recently graduated from a four-year college or university, pursuing a degree in Marketing, Communications, Sports Management, or a related field
Leadership:
- This role does not have direct supervisory responsibilities
FLEXIBILITY & TRAVEL
- Must have 100% availability during event times:
- February 13: 100 Days Party
- May 1: Official Kick-Off to May
- May 9: Sonsio Grand Prix Race
- May 12-17: Indianapolis 500 Practice and Qualifications Weekend
- May 20: Indianapolis 500 Community Day
- May 22: Miller Lite Carb Day
- May 23: Legends Day
- May 24: 110th Indianapolis 500 presented by Gainbridge
- July 25-26: Brickyard 400 presented by PPG
- Additional days may be required for set-up and tear down of events
- Able to work evenings, weekends, and event days as scheduled
- Must have a flexible schedule and willing to work unusual hours.
PHYSICAL DEMANDS
- Must be able to lift up to 50 lbs and assist with event set-up and tear-down.
- Extended periods of standing or walking (as needed)
- Comfortable working indoors/outdoors and around event noise
WORK ENVIRONMENT
- Fast-paced, collaborative office and event settings
- Staff will experience frequent interruptions and must be prepared to interact with others on a regular basis
BENEFITS & PERKS
- Opportunity to serve as an ambassador for the Indianapolis Motor Speedway and Indy 500
- Access to developmental programming and networking events
- Hands-on marketing experience in the sports and entertainment industry.
- Build your resume with real-world event activation and fan engagement experience.
EQUAL OPPORTUNITY
Penske Entertainment is proud to be an equal opportunity employer. We’re committed to creating a workplace where everyone can thrive—regardless of race, gender, orientation, background, or ability.
