Tasks
Ferry Porsche said over 50 years ago:
"We place more value on building particularly good vehicles than on building a particularly large number."
To this day, this sentence describes what Porsche means by the term "customization," namely the fulfillment of special and personalized customer wishes – before, during, and after the purchase of their dream vehicle. In the Customization & Classic division, customer dreams are conceived and realized with great attention to detail, regardless of the vehicle's year of manufacture. The accompanying offering is based on the following sub-brands, thereby reinforcing Porsche's luxury positioning:
Porsche Exclusive Manufaktur: "Create.Personal.Style"
Porsche Tequipment: "Equipped for Life"
Porsche Classic: "Caretakers of Dreams"
The customizable product categories, ranging from accessories, spare parts, options, color of choice, factory restorations and limited-edition vehicle projects (e.g., 911 Sport Classic) to custom-made vehicles and truly one-off special requests, are just a small part of our portfolio. The slogan "You dream it. We build it" describes the special request program, which is based on the three sub-brands mentioned above and offers customers additional facets of this: the personalization of special material combinations in the interior, high-quality designer paint finishes on the body and wheels, and even the design and development of individual components. Unusual fabrics outside of the existing range and custom leather upholstery options are available or facilitated. In addition to meticulous details, completely new, never-before-seen vehicle concepts and customized modifications to the vehicle body are possible.
All processes are characterized by high technical expertise and strong sales competence, with the goal of realizing individual customer requests for maximum contribution to the luxury positioning and honing of the Porsche brand while simultaneously maintaining entrepreneurial profitability.
The teams in the Customization & Classic department are responsible for the entire product development process, starting with the idea and product management, through technical evaluation and product development, to production, communication, market launch, and world premiere.
We require active support throughout the entire value chain from motivated and enthusiastic interns and offer the following internship positions. Please state your desired job profile in your application:
Product Marketing and Communication
Support in the conception and implementation of a lifestyle communications strategy
Media Production: Collaboration in the planning, implementation, and analysis of communication tools and the design of online communications measures, social media activities, point-of-sale concepts, and PR measures
Collaboration in the updating and further development of content in the Porsche Car Configurator and other online platforms
Collaboration with various business units and external agencies/service providers
Participation in competitor and trend monitoring
Sales concepts and market support
Global market analyses and surveys, as well as the preparation of results
Evaluation for international market and project management and support in the preparation of committee submissions
Support in the creation, development, and implementation of global and market-specific sales concepts and best business practices
Collaboration in supporting Market-specific events and sales activities
Support in the further development of the Exclusive Manufaktur Partner dealer program
Customer consulting for special requests
Participation in consulting on special request vehicle configurations and participation in reporting
Support in the evaluation of special request customer inquiries within the scope of high-end vehicle customization
Participation in interaction and communication with importers, dealers, and end customers
Assistance in the organization and coordination of customer workshops using the co-creation approach, VIP customer visits, and events
Support in the management of the special request showroom and vehicle fleet at the historic Plant 1
Events and training
Assistance in the preparation and implementation of national and international events, trade fairs, and training sessions
Collaboration with various company departments as well as external agencies and service providers
Support in the creation of advertising materials
Participation in interaction and communication with importers, dealers, and end customers
Assistance in the handling of trade fair and event logistics
For more detail, salary and company information, use the apply link
