Why Valvoline Global Operations?
At Valvoline Global Operations, we're proud to be The Original Motor Oil, but we've never rested on being first. We introduced the world's first branded motor oil in 1866 and have since become a leader in the automotive and industrial solutions industry.
Job Overview
This role is responsible for driving sell-out growth across the assigned territory by leading trade marketing activation with wholesale and traditional distributors. The role focuses on in-market execution, customer-facing programs, and distributor engagement to increase offtake, visibility, and distribution.
Primary Duties and Responsibilities
Trade-Activation & Sell-out
- Drive trade activation programs to increase sell-out across distributors, including promotions, incentives, and retail programs.
- Design and execute trade programs to increase sales.
- Develop promotions, incentives, and activation mechanics
- Drive distributor execution excellence
Distributor Management
- Co-create and own distributor activation plans, ensuring strong execution and alignment with commercial objectives.
- Build distributor marketing capabilities
- Ensure execution compliance
Field Execution
- Conduct regular field visits in region to monitor execution, visibility, and promotional effectiveness
- Regular market visits (Serbia & Romania)
- Monitor POS visibility, promotions, and activation quality
- Identify gaps and fix execution
Campaign & Launch Activation
- Activate campaigns and product launches with strong local execution and customer adaptation
- Localize and execute campaigns with distributors
- Ensure strong retail activation of product launches
Budget & ROI
- Manage trade marketing budgets and track ROI of activation initiatives.
- Manage trade marketing budgets – including settlement and monitoring
- Track ROI of promotions and campaigns
Education
- Minimum bachelor's degree in business or marketing
Knowledge, Skills, and Competencies
- Minimum 5 years of marketing or sales experience in B2B partner marketing, preferably in the automotive industry
- Experience in FMCG and trade marketing activation is essential
- Experience with sponsoring activities is a huge advantage
- Must be fluent in English - Russian and all other languages are a plus (Romanian, Bulgarian)
- Excellent interpersonal and communication skills with a strong customer focus.
- Proactive, self-starter, independent, and willing to take ownership.
- Hands-on mentality, Results driven, sales credibility.
- Comfortable working in a fast-moving environment.
- Fast learning, self-esteem with an eye-for-detail are the BIG pluses
- Comfortable working with people is a BIG plus
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