Culture & Talent Marketing Manager
Brackley, UK (12-month fixed-term contract)
At the Mercedes-AMG Petronas Formula One Team, a group of passionate and determined people work to design, develop, manufacture and race the cars with the aim of fighting for world championships each and every year.
Whether working in our Operations, Technical, Race or Business Support functions, we are all in and aspire to build the greatest team in the history of our sport.
Every individual plays their part. No stone is left unturned in the chase for every tenth of a second. The history of our sport is long and rich, and we are continuing our journey with renewed effort year on year. Record books remember the names of a few, but history is written by the many.
About the Role:
The Mercedes-AMG Petronas F1 Team is looking for a Culture & Talent Marketing Manager to join our UK office on a 12-month fixed-term contract, with possibility to extend.
The role will operate out of Team offices on agreed days and work selected race weekends to support on-the-ground delivery of talent and cultural activations.
The Culture & Talent Marketing Manager is responsible for ensuring the Team’s cultural relevance, driving fandom, and keeping the brand vibrant and relevant for partners. This role will generate cultural impact, press value, and social engagement that can be leveraged for Team brand and commercial growth, including merchandise sales.
Key Accountabilities:
Culture Strategy & Insight
Develop and manage the Team’s brand talent strategy and annual Culture & Talent Marketing plan
Identify and act on cultural trends, global cultural events, audience behaviours, and passion points
Collaborate with Comms and Brand Strategy to develop and deliver creative campaign ideas
Monitor competitor activity, providing insights to keep the Team at the forefront of culture
Talent & Influencer Identification & Management
Build, negotiate, oversee, and maintain relationships with talent, agencies, FOM and Team Partner talent
Develop briefs, ensure Talent deliverables are fulfilled with contracts and guidelines, and integrate talent effectively into campaigns
Identify and deliver last-minute and/or opportunistic talent partnerships
Draft, negotiate and execute agreements, ensuring deliverables and rights are clear, achievable and value-additive
Develop and execute merchandise seeding strategies to maximize visibility and organic social reach
Source talent for Team and Team Partner events (e.g., DJs, panellists)
Programme Operations
Deliver talent programs end-to-end, coordinating across Marketing Operations, Comms, Partner Services, E-Commerce, and Talent teams
Ensure activations are amplified across PR and social, ensuring that all contractual elements are fulfilled
Coordinate Team/Personnel media opportunities and VIP programs for relevant Team Partner guests
Manage end-to-end coordination of product seeding, from selection and shipment to content tracking
Data & Performance
Work with Partnerships & Commercial Insights to track, report, and evaluate the performance of cultural and talent activations against defined KPIs
Provide key learnings and reporting post-race and post-activation
Continuously test and learn, providing insights and recommendations to refine talent and cultural strategies
Candidate Profile:
We are looking for a dynamic culture marketer with proven experience managing talent, influencer, or cultural programmes, bringing:
5–8 years’ experience in talent management, influencer marketing, or cultural brand activations (sports, entertainment, or consumer brand experience preferred)
Creative, strategic thinker with strong understanding of cultural trends, talent ecosystems, and brand-building through culture
Hands-on experience managing agencies, talent contracts, and programme coordination
Strong network within entertainment, talent, and culture industries
Proven ability to ideate and deliver campaigns that drive PR/social amplification and measurable impact
Exceptional stakeholder management skills, with ability to collaborate across functions and 3rd parties
Strong organisational skills with comfort delivering under tight timelines
Digital and social fluency: expertise in platforms where cultural moments are made
High-level proficiency with Microsoft Office applications
Motivated, goal-oriented, persistent and a skilled negotiator
Ability to brief creative teams, shape ideas, and produce compelling activations
Benefits
Our riverside campus is powered by 100% renewably sourced energy and features an on-site gym and exercise studio, subsidised restaurant and on-site parking with EV chargers available.
We offer a competitive and attractive package of benefits including a generous bonus scheme, Mercedes car lease scheme, private medical cover, life assurance and 25 days holiday. We pride ourselves on our family-friendly environment and employee well-being programmes.
Why Us
We believe that building a more inclusive and diverse culture helps us go faster and further.
From recruitment and building our future talent pipeline to internal communications and leadership training, we’re building a team where everyone can thrive and contribute to our shared success.
Our aim is to attract, develop and retain exceptional people from all backgrounds, creating a workplace where all team members feel respected, supported and able to fulfil their potential.
Your Application
We will ask you to complete a questionnaire as well as submitting a cover letter and CV. Please upload your cover letter and CV as one single PDF file.
