Work Arrangement
This role is categorized as on-site. This means the successful candidate is expected to report to Headquarter Building in Shanghai
The Role:
The Consumer Insight Intern should have the ability to follow market dynamics and identify hot topics / areas that are worthy of attention. He/she should be able to conduct desktop research leveraging online resources and offline database. He/she is expected to summarize key findings into charts and bullet points with clear articulation. Ideally, he/she should have a keen interest to understand China consumer landscape and uncover real customer needs. A technical understanding of research, both qualitative and quantitative methodologies, is preferred.
What You’ll Do:
- Build and maintain the 3rd party consumer insights pool by collecting 3rd party reports and put together the key insights in a structured way.
- Conduct secondary research projects leveraging existing data / reports. Interpret customers’ data into market insights and future industry trends.
- Attend online seminars, take notes of the key insights, and share with the broader team.
- Support in planning and execution of primary consumer insight research projects compliance to methodologies, and cross-functionally coordinate with global and local teams. On-site coordination with partners and vendors for research fielding, qualitative interviews, and workshops; Support set-up, and quality management.
- Support in providing customer data and engagement in cross-functional teamwork with forecasting, portfolio, and propulsion planning.
- Support in creating research report timely and communicate key findings effectively with external / internal team members.
Your Skills & Abilities (Required Qualifications):
- Excellent in English and Chinese communication, both speaking and writing, and proficient in Microsoft Excel and PowerPoint.
- 3rd year or 4th year undergraduates or postgraduate students majoring in Engineering, Statistics, Business, or Sociology is preferred.
- Strong analytical and problem-solving skills. Proficiency in Microsoft PowerPoint and Excel.
- Self-motivation, Quick learner, be able to accomplish projects timely with flexibility, and under pressure.
- Good knowledge about auto industry preferred
- 3+ days / week is required.
