Hybrid OR Remote : This role is based remotely but if you live within a 50-mile radius of Detroit, Warren, Mountain View, Austin or Atlanta, you are expected to report to that location three times a week, at minimum or other frequency dictated by the business.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
The Role:
The Senior Manager, Cadillac Auto Communications is a seasoned communications professional within GM’s Brand and Product Communications team, responsible for shaping and amplifying Cadillac’s brand voice across media and industry platforms. You bring deep experience in automotive communications or related industries, with a genuine passion for how vehicles are built, engineered, and brought to life. You thrive on translating technical product details into compelling, accessible stories that resonate with media, consumers, and internal stakeholders alike. You understand the automotive ecosystem and maintain strong media relationships. You’re confident speaking to both journalists and executives, and you collaborate closely with engineering, product development, and marketing teams to ensure Cadillac’s innovations are communicated with clarity and impact. Curious by nature and driven to become an industry expert, you navigate ambiguity with ease, respond swiftly in high-pressure situations, and contribute meaningfully to cross-functional conversations. You also support and mentor junior team members, helping to elevate the broader communications function.
What You’ll Do (Responsibilities):
- Build and manage media and influencer relationships across automotive and tech sectors.
- Respond to complex media inquiries and develop strategic messaging.
- Create and distribute high-impact press materials and internal communications.
- Lead logistics and execution for major automotive events and product launches.
- Maintain and optimize systems for tracking media coverage, press kits, and event documentation.
- Identify opportunities to improve internal processes and communication strategies.
- Collaborate across teams to align messaging and drive cross-functional initiatives.
- Mentor junior team members and provide guidance on communications best practices.
- Use data and insights to influence decision-making and demonstrate the value of communications efforts.
- Lead media monitoring efforts and analyze coverage trends to inform strategy.
Your Skills & Abilities (Required Qualifications):
- Bachelor’s degree in communications, Public Relations, Journalism, or a related field
- 6+ years of progressive experience in communications, media relations, or a closely related field, with a strong focus in automotive communications —this is essential.
- Proven ability to lead complex, cross-functional projects, driving alignment across diverse teams and stakeholders.
- Exceptional written and verbal communication skills, with a talent for crafting compelling, strategic narratives tailored to automotive audiences.
- Proficiency in media monitoring tools, social media platforms, and Microsoft Office Suite; familiarity with automotive media outlets and influencers is a plus.
- Highly organized and detail-oriented, with strong analytical thinking and the ability to translate insights into action.
- Exercises independent judgment and strategic problem-solving, especially in high-visibility or time-sensitive situations.
- Builds and sustains relationships with senior internal and external stakeholders, including media, agency partners, and industry thought leaders.
- Proactively identifies and implements innovative communication strategies and process improvements.
- Serves as a mentor and resource to junior team members, fostering a culture of collaboration and excellence.
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.
The salary range for this role is ($109,000 – 144,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
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