Luxury, sport and style expressed through unique cars. This is Maserati’s mission and it has always pursued that mission by creating high-performance automobiles with timeless Italian style, bespoke interiors, and effortless power with a signature sound.
Maserati has been part of the Fiat Group since 2005 – now Stellantis.
Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance, and safety, currently available in more than 70 markets internationally.
Maserati is now looking for new talents to join the #Maserati Team.
MISSION
The Lifestyle Communication Specialist is responsible for strengthening Maserati’s positioning as an icon of elegance, performance, and Italian excellence through the design and execution of lifestyle communication initiatives on a global scale. Working closely with Brand Content, Product, Events, and Regional Communication teams, this role ensures consistent storytelling and impactful visibility across all relevant lifestyle touchpoints.
RESPONSIBILITIES AND DUTIES
- Develop and implement communication projects that enhance Maserati’s lifestyle dimension, elevating the brand beyond the automotive industry.
- Manage partnerships and collaborations with leading fashion, design, art, and cultural brands.
- Create and oversee lifestyle storytelling content for media, social channels, and brand activations.
- Support co-branding initiatives, influencer marketing campaigns, and special projects with lifestyle relevance.
- Coordinate lifestyle-driven experiential events, community engagement, and brand activations.
- Support media test drives and product experiences with journalists and key opinion leaders.
- Prepare key messages, Q&As, and storytelling assets that highlight product strengths.
- Coordinate with Regional PR teams on reveals, launches, and media materials.
- Track and analyze media coverage and reporting.
- Manage press fleet activities (media cars, VIP requests).
- Contribute to the planning and execution of external events (physical and digital), including product reveals, press conferences, and international test drives, in collaboration with Maserati Events and external partners.
- Support internal events such as Brand Days, conventions, and stakeholder meetings.
- Collaborate with the Brand Content team on the creation of event-related assets (videos, presentations, creative materials).
- Support Regional teams in local adaptations of global communication initiatives.
- Integrate feedback from Countries and Regions into overall brand communication strategies.
REQUIREMENTS
- Master’s degree in Communication, Marketing, Public Relations, or related fields.
- 3–5 years of professional experience in communication, PR, or brand marketing, ideally within luxury, lifestyle, fashion, or automotive industries.
- Excellent written and verbal communication abilities; proven experience in storytelling and content creation for lifestyle contexts.
- Strong organizational skills with the ability to manage multiple projects simultaneously under tight deadlines.
- A keen eye for lifestyle trends, cultural movements, and innovative brand activations.
- Ability to evaluate communication impact, media coverage, and KPIs.
- Excellent command of English (written and spoken) is mandatory; proficiency in other languages is considered a strong plus.
- Solid knowledge of social media platforms, digital PR, and influencer marketing tools.
- Team player with strong interpersonal skills, flexibility, and an international mindset.
OUR RECRUITMENT PROCESS
As a first step, your CV will go through our screening: feel free to customize it to express who you are and to tell us about your most relevant experiences and characteristics.
In case your profile is aligned to the position, the Talent Acquisition team will get in touch with you for a first call where we will know each other; you will tell us something more about yourself and your interest in Maserati, while we will be available to answer your questions.
The selected profiles will meet the HR Business Partner and the Hiring Manager.
Please note that we don’t accept Email-Applications!
WHAT WE OFFER
Being part of the Maserati will give you the chance to work within an international work environment, leading and contributing to different projects in cooperation with cross-region teams. You’ll be able to work remotely and by a flexible schedule, while benefiting from dedicated welfare programs and continuous learning and development opportunities - we make an extensive range of internally and externally run courses available for all our employees. Benefits will be discussed with you by your recruiter during the hiring process.
DIVERSITY & INCLUSION
At Maserati, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability.
Diverse teams, will allow us to better meet the evolving needs of our customers and care for our future. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.
