Description
Director of Sponsorship Sales(Full-Time)
Circuit of The Americas (COTA) is a 365-entertainment destination for world-class events located in Austin, TX. The sports and entertainment portfolio at COTA is unmatched in the country with Formula 1 US Grand Prix, NASCAR and MotoGP attracting global fans during championship races on the famed Circuit and Live Nation producing over 30 headline concerts every year at the Germania Insurance Amphitheater. Opening in 2026, COTA’s amusement park is a 20-acre theme park featuring two first of their kind Roller Coasters and over three dozen rides.
Job Description:
Under the direction of the Vice President of Commercial Partnerships, the Director of Sponsorship Sales will lead strategy and outreach to bring in new brand partnerships for the upcoming COTALAND theme park, MotoGP, Germania Amphitheater concerts, and community events property-wide. With a big focus on outbound prospecting, the ideal candidate will have experience in front of brands across a variety of industries and hit the ground to create customized assets and experiences based around evolving brand objectives. This will cover a unique part of the property with a ton of room for partnership growth, giving this role a wide range of assets to work through, both on the B2B & B2C side of our business. The Vice President of Commercial Partnerships will work to create different assets and pricing for specific needed categories, and help the candidate to dive into outbound prospecting and relationship building. This position involves critical assignments to ensure partnership elements are executed as planned and strategic programs are presented in a professional and productive manner. This is a full-time, on-site role at COTA
Requirements
Requirements & Essential Functions:
- Researching new brands/categories within the theme park, sports and entertainment space, with the objective of outbound prospecting to the appropriate decision makers at a variety of companies in specific industries
- Collaborating with internal teams to build new customized assets for client discussions, focusing on how to overdeliver on expectations and build long-lasting relationships
- Oversee existing and new client contracts, ensuring that deal points are overcommunicated internally during all aspects of the partnership for fulfillment purposes
- Working directly with the client services team, making sure they are supported from the sales side while fulfilling all partner brand needs
- Delivering and activating contractual sponsor elements including media, signage, promotions, tickets, suites and hospitality
- Assist with sponsorship activation elements at COTALAND, MotoGP, concerts and community events
- Communicate with partners regularly to ensure exceptional customer service
Knowledge, Skills, and Abilities:
- Strong interpersonal skills; can effectively communicate and relate to all levels within and outside the organization; create and build positive and productive relationships.
- Hires outstanding candidates; has sound judgment in identifying strengths and weaknesses of others.
- Drives the team and the organization for results in order to improve bottom line performance; able to make timely or planned decisions appropriate to the circumstances or situation.
- Ability to make tough decisions, gains input from others and moves decisions forward in the organization.
- Responds quickly and effectively to changing trends and circumstances; embraces change and welcomes fresh perspectives; learns from past mistakes and adjusts accordingly.
- Ability to manage appropriate steps to get projects completed; has strong abilities to organize people and processes; can create a plan for resourceful workflow.
- Can be trusted to act in a manner that is truthful and values direct, honest communication at all levels of the organization.
Required Qualifications:
- Bachelor’s Degree
- Minimum 5 years of sports/theme park/entertainment sponsorship sales experience
- Experience with client meetings, building proposals & term sheets, and all aspects of the sponsorship sales cycle
- Self-starter
- Coordinate and prioritize multiple projects
- Professional communication and people skills
- Creative thinker
- Analytical mindset
- Detail oriented
- Proficient in Microsoft Word, Excel, Google Suite
Physical Demand & Work Environments:
- Ability to stand, sit, use of hands to handle, or feel, reach with hands and arms.
- Ability to lift and/ or move up to 25 pounds.
- Ability to squat, bend, twist, push/pull.
- Ability to stand/walk for long periods.
- Specific vision abilities required by this job include close vision and distance vision.
- Work in extreme environments outdoors throughout the year.
- The noise level in the work environment is usually moderate but can be loud during events.
Salary commensurate with experience.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this job.
EQUAL EMPLOYMENT OPPORTUNITY:
COTA strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
