What you'll do
You'll lead the market research department and the development of consumer and customer understanding and insights in an ongoing effort to deliver competitive advantage and drive top-line growth across the branded portfolio and activities.
- Develop and Execute Market Research Strategy – Lead the creation and implementation of a comprehensive global research strategy that aligns with business objectives, the innovation master plan, and ensures a deep consumer and market understanding to drive growth.
- Drive Data-Driven Decision Making – Leverage advanced research methodologies and next-generation consumer insights to influence strategic direction across marketing, sales, product management, and business strategy teams.
- Manage Research Operations and Budget – Oversee the market research function, managing a $2+ million USD annual budget, prioritizing projects, and ensuring the effective allocation of resources for maximum business impact.
- Lead Vendor and Stakeholder Collaboration – Partner with internal teams and external research providers to design and execute high-quality primary research, ensuring insights are actionable and aligned with business needs.
- Foster Innovation, Coach/Mentor Team Members, and Provide an Environment for Continuous Improvement – Stay ahead of industry trends, explore new research techniques, and proactively identify opportunities to enhance market intelligence and business decision-making but also help teach and develop direct reports and serve as a subject matter expert in the field of market and consumer research as part of a broader global COE.
What you need
- Bachelor’s or Master’s degree in Market Research, Business, Economics, Statistics, Psychology, or a related field.
- 8+ years of experience in market research, consumer insights, or a related analytical role, preferably within a global organization.
Why this matters
This role requires flexibility in working hours to collaborate across time zones effectively. The ideal candidate for this role is a humble, hungry, and emotionally intelligent leader who thrives in a collaborative, fast-paced environment.
