The Marketing Senior Finance Analyst acts as a strategic partner to the marketing organization, driving financial planning, performance analysis, and investment optimization. This role blends analytical rigor with strategic insight to support data-driven decisions, maximize ROI, and align marketing spend with broader business objectives.
Key Responsibilities
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Partner with marketing leadership to develop long-term financial strategies aligned with brand growth and market expansion goals.
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Evaluate investment opportunities across channels and geographies to guide resource allocation and prioritization.
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Support scenario planning and sensitivity analysis to assess risks and opportunities in marketing plans.
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Provide insights into customer acquisition costs, lifetime value, and channel profitability to inform strategic decisions.
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Collaborate with analytics teams to integrate financial metrics with marketing KPIs for holistic performance tracking.
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Own the marketing budget cycle, including planning, forecasting, and variance analysis.
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Deliver timely and accurate financial reports to marketing and finance senior leadership.
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Ensure compliance with financial policies and support audit and control processes.
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Act as a liaison between finance, marketing, procurement, and commercial teams to ensure alignment on strategic goals.
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Influence decision-making through clear communication of financial insights and strategic recommendations.
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Drive continuous improvement in financial processes, reporting tools, and data accuracy.
Required Qualifications
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Bachelor’s degree in Finance, Accounting, Economics, or related field; MBA or CPA preferred.
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3–5 years of experience in financial analysis, preferably in commercial finance, operational finance or FP&A.
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Advanced Excel and financial modeling skills; experience with BI tools (e.g., Power BI, Tableau).
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Strong strategic thinking, business acumen, and communication skills.
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Ability to influence stakeholders and drive cross-functional alignment.
This role is categorized as HYBRID . This means the successful candidate is expected to report to Warren MI, three times per week, at minimum. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected
candidate
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
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