Content Creator Jobs in Motorsport and F1

Content creation in motorsport brings racing stories to life, from social media and video production to digital marketing and fan engagement. These roles combine creative skills with deep motorsport knowledge to create compelling content that connects teams and brands with global racing audiences.

Salary Insights

Based on our latest industry data and survey responses:

• Junior Content Creator/Social Media: £25,000 - £35,000 ($32,000 - $44,000)
• Digital Content Manager: £35,000 - £55,000 ($44,000 - $69,000)
• Senior Creative/Head of Content: £55,000 - £90,000+ ($69,000 - $113,000+)

Salaries vary based on role specialisation, racing series, and whether positions are team-based or agency-side.

Common Specialisations

• Social Media Manager - Managing team/driver social platforms
• Videographer/Editor - Creating race weekend and behind-the-scenes content
• Digital Content Producer - Developing website and digital platform content
• Photographer - Capturing trackside and team photography
• Creative Designer - Producing graphics and visual assets

Typical Requirements

• Portfolio demonstrating creative work and storytelling ability
• Experience with professional creative software (Adobe Suite, etc.)
• Understanding of social media platforms and digital trends
• Strong written and visual communication skills
• Ability to work under pressure in fast-paced environments
• Knowledge of motorsport and racing operations

Career Development

Common career progression paths include:

• Content Creator → Senior Content Producer → Creative Director
• Social Media Executive → Digital Manager → Head of Digital
• Junior Designer → Senior Designer → Creative Lead

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