The Role
Do you want to be part of a high-impact team where consumer insights shape the future of mobility? As a Consumer Insights Analyst at General Motors , you’ll play a pivotal role in uncovering what customers truly want—translating data, market research, trends, and market signals into actionable insights that influence the design and development of next-generation products, technologies, and experiences. This position sits within the Global Customer Research group and offers the opportunity to directly impact strategic decisions across the organization.
What You’ll Do (Responsibilities)
- Champion the Customer : Serve as the voice of the customer across cross-functional teams to ensure decisions reflect customer priorities, needs, and aspirations.
- Market Analysis : Deliver consumer and market insights to key stakeholders in Brand, Product, Marketing, Planning, Engineering, Program Management, GM Energy, Vehicle Experience, and Design.
- Tool & Data Expertise : Become a subject matter expert on analytical tools, data sources, and automotive industry trends.
- Data Synthesis : Analyze internal and external data to identify key insights and recommend appropriate actions.
- Insight Storytelling : Create and deliver compelling presentations that clearly communicate insights to inform strategic initiatives and leadership decisions.
- Research Collaboration : Partner with other teams within GM Global Customer Research to identify and address knowledge gaps through additional research.
- Process Understanding : Gain knowledge of the global vehicle development process and key stages where consumer input is essential.
- Drive Innovation : Explore new ideas and testing bold approaches, including the use of AI and emerging technologies, to deliver high-quality, trusted insights.
What You’ll Need (Qualifications)
- Education : Bachelor’s degree in a related field.
- Experience : 7+ years’ experience in marketing, planning, and/or research.
- Analytical Skills : Strong critical thinking and analytical abilities, including the ability to synthesize large and complex data into concise, actionable insights.
- Problem Solving : Ability to work through complex, ambiguous problems and develop data-driven solutions.
- Collaboration : Proven ability to work effectively in cross-functional, team-based environments.
- Communication : Excellent written and verbal communication skills; confident presenting to senior leadership.
- Project Management : Strong organizational skills with the ability to manage multiple projects and meet deadlines.
- Technical Proficiency :
- Skilled in Microsoft Word, PowerPoint, and Excel.
- Proficient in data retrieval tools
- Commitment to Quality : Dedication to delivering accurate, relevant, and high-quality analysis.
What Will Give You a Competitive Edge (Preferred Qualifications)
- Advanced Education : Master’s degree or marketing research-related certifications.
- Statistical Knowledge : Familiarity with statistical methods (e.g., factor analysis, cluster analysis, latent class analysis).
- Tech Curiosity : Interest in automotive innovations including electric vehicles, infotainment systems, and safety technologies.
- AI Integration : Experience leveraging AI or advanced analytics in consumer insights to enhance accuracy and actionability.
- Industry Knowledge : Solid understanding of the automotive market and competitive landscape.
