Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to Markham Elevation Centre or Oshawa Elevation Centre three times per week, at minimum [depending on stakeholder needs]. Occasional travel within Canada may be required.
About GM
At General Motors we pride ourselves on designing, building and selling the world's best vehicles. We are seeking a new generation of visionaries to help launch bold engineering and business initiatives, and shape new directions for General Motors. As an intern or co-op student through our EXCEL (Exploring Careers through Experiential Learning) Program you will gain hands-on career specific experiences to maximize your real-world potential.
Collaborating on innovation challenges, interacting with Industry leaders, attending cross-functional networking events and volunteering for community service activities.
Role Summary
As a co-op student on the Retail Marketing Team, you will support GM Canada’s national retail marketing efforts, contributing to the planning, execution, and communication of retail campaigns and initiatives. Working closely with the Retail Communications & Operations Manager and broader team, this role offers hands-on experience in campaign coordination, partnership management, and cross-functional collaboration. The successful candidate will gain exposure to high-impact programs such as national Retail Events and GM’s exclusive partnership with Costco Canada, while developing foundational skills in marketing operations, stakeholder engagement, and strategic planning.
Key Responsibilities
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Assist in the preparation and coordination of monthly Retail Planning Meetings (RPM), including data consolidation and presentation support.
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Contribute to the execution of retail go-to-market strategies, including agency briefings, field communications, and retail campaign launches.
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Support the management of GM Canada’s exclusive Costco partnership, including coordination of program execution, development of marketing materials for Costco channels, and analysis of program performance through data reporting and insights.
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Help draft and distribute retail dealer communications, such as Retail Playbooks and Field Net materials.
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Assist in the coordination of Executive Retail Messaging, supporting monthly communications to senior leadership and dealer networks.
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Conduct research and provide insights to support retail campaign optimization, including competitive analysis and consumer trends.
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Support the tracking and reporting of program performance, contributing to post-launch reviews and continuous improvement efforts.
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Assist in the development and rollout of the annual Dealer Graphics Program, working with brand and agency teams to create a comprehensive suite of materials for deployment across the Canadian Dealer Network.
Required Qualifications and Competencies
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Currently enrolled in a post-secondary program or in 3rd or 4th year of study in Business, Marketing, Communications, or a related field.
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Available for a 12-month term.
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Strong written and verbal communication skills.
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Highly organized with strong attention to detail and ability to manage multiple tasks.
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Proactive and collaborative mindset, with a willingness to learn and contribute.
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Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
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Bilingualism (French) is not required but considered an asset.
Sponsorship: PLEASE ONLY APPLY IF YOU DO NOT NEED SPONSORSHIP TO WORK IN CANADA NOW OR IN THE FUTURE. WE ARE UNABLE TO CONSIDER CANDIDATES WHO REQUIRE SPONSORSHIP
NOTE- YOU MUST BE ENROLLED IN A CO-OP OR INTERNSHIP PROGRAM AND MEET THE PROGRAM’S ELIGIBILITY REQUIREMENTS. ALL STUDENTS MUST ALSO BE LEGALLY ENTITLED TO WORK IN CANADA.
Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada Company, please advise if you require accommodation.
For more information about GM Canada, visit our website at www.gm.ca/careers
General Motors of Canada values diversity and is an equal opportunity employer.
