Job Summary
The Marketing Strategy Manager will support marketing performance initiatives that drive a simplified, intuitive, and personalized journey for Stellantis customers across tiers and channels. This individual will lead the strategy, execution, and optimization of tierless connected funnel initiatives. The ideal candidate will be customer-centric, innovative and be an advocate for best-in-class customer experiences across the Stellantis enterprise. This role will report to the Director of Marketing Strategy.
Key Responsibilities
Strategy
- Develop holistic marketing strategies to ensure connectivity across tiers, channels, and audiences
- Execute personalized connected funnel strategies that improve customer engagement, increase quality conversions, and contribute to sales and market share goals
- Translate strategies into executable and measurable tactics that achieve marketing performance goals
- Connect strategic objectives, KPI performance, and actionable recommendations into clear and concise storytelling for executive level audiences
Data & Analytics
- Connect first, second, and third-party data and insights to maximize marketing effectiveness and efficiency
- Analyze market trends, consumer behavior, and competitive landscape to inform marketing strategies
- Develop measurement strategies and KPI frameworks to track and optimize performance
Technology
- Leverage the latest industry trends and cutting-edge technology to create a seamless shopping experience across key customer journey touchpoints
Collaboration
- Collaborate with internal stakeholders, agency partners, and external vendors to develop new use cases, determine business requirements, and launch personalization programs
- Partner with channel leads to identify key opportunities to reach customers through connected omni-channel touchpoints
Qualifications
- Bachelor’s degree in Business Administration, Marketing, or a related field
- 10+ years of experience in marketing, with a focus on strategy and analytics
- Proven track record of developing and executing successful marketing strategies
- Strong analytical skills, with the ability to interpret complex data and make data-driven decisions.
- Experience in automotive industry and basic dealer operations
- Understanding of the relationship between tier 1 and tier 3
- Familiarity with key marketing channels such as media, CRM, website, etc.
- Experience leading and inspiring cross-functional teams
- Exceptional communication and interpersonal skills
- Excellent data storytelling and executive level presentation skills
- Ability to turn ideas into scalable solutions
- Ability to thrive in a fast-paced, dynamic environment
Our Benefits — Designed With You In Mind
Comprehensive Health & Well-being Coverage
From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it.
Family Building Benefit
We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.
Generous Paid Time Off
We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.
Competitive Retirement Savings Plans
We Help You Plan For The Future With
- An employer match on contributions to your 401k, Roth, and Catch-Up plans
- An employer contribution, even if you don’t contribute
Income Protection & Insurance Options
Benefit from both employer-provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc. - supporting the needs of you and your family and ensuring peace of mind.
Company Vehicle Lease Program
Eligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products.
Support for Your Growth and Giving Back
We believe in investing in your future and your passions:
- Tuition reimbursement
- Student loan refinancing programs
- 18 paid volunteer hours each year to make a difference in your community
And so much more!
When you join us, you’re not just building a career — you’re joining a company that supports you, inside and outside of work.
At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.
EOE / Disability / Veteran
