McLaren Racing is searching for an industry-leading and highly driven professional with experience of developing content strategies for our partners, licensees, brand campaigns, cross race series and fan engagement platforms. You will have a potent blend of creativity to keep McLaren at the forefront of disruptive storytelling, while having the calmness and rigour to deliver content across multiple channels in the build up to race weekends and to ensure we drive value for our partners, working closely with the trackside communication and multiple race series teams.
You will set the overall content strategy for McLaren Racing’s brand, partner and licensing marketing, reporting into the Director of Digital marketing and Product and working directly with the racing series race lead to ensure the content strategy is executed at races.
McLaren is a fast-paced and high-performance environment, and the nature of racing on weekends and working in the digital space means working in unsocial hours. We also have a fun, supportive and diverse environment where our people are given autonomy and opportunities to not only develop as strong people managers, but to also grow your skill base and develop into world-class practitioners.
Principle Accountabilities
Define and lead the overall digital content strategy for McLaren Racing across social media, web, app, CRM and other owned platforms across all race series.
Lead content strategy and development for the fan engagement programme, ensuring content adds value, drives retention, and supports growth.
Set and evolve the content framework across McLaren Racing touchpoints, including web, app, and McLaren Plus to reflect the brand tone and strategic priorities.
Work closely with the Partnership Marketing Team to translate contractual rights into meaningful content activations that deliver measurable value.
Collaborate with licensing and merchandising teams to support product launches, commercial results and storytelling around lifestyle initiatives.
Act as the point of contact for cross-functional teams, including Brand, Events, and Sustainability to align content with key milestones and campaigns.
Own the long-term social content calendar for WEC series and support the Indy Car team, including non-race storytelling, editorial moments, anniversaries, campaign launches, and partner activations.
Oversee briefing and approval of non-track content across creative, video, design, and comms teams.
Oversee the delivery of content across channels for all of our racing series and ensure content consistency across channels.
Work with our creative agency to deliver content and be the main point of contact.
Coordinate delivery of digital content for internal events, external, marketing campaigns, and corporate communications.
Support the race teams with pre and post-race content strategy and ideation, ensuring cohesion across HQ and event coverage.
Monitor digital performance and work with analytics teams to optimise storytelling based on fan behaviour and platform performance.
Ensure clear KPI frameworks are set for all content series - brand health, fan engagement, conversion, loyalty.
Champion new formats, technology integrations and fan-first experiences that push the boundaries of McLaren's digital storytelling.
Own the relationship, ways of working and sharing of best practice with each of our race series rightsholders.
Knowledge, Skills and Experiences
Extensive experience leading multi-channel content strategies for major brands or agencies, ideally within F1 and Sports.
Proven ability to manage and mentor large teams, collaborating effectively with diverse business and racetrack stakeholders.
Skilled in partnering with creative agencies to deliver complex and high-impact briefs.
Demonstrated success in developing and executing engaging, disruptive content across multiple platforms.
Exceptional attention to detail, with strong copywriting and proofreading skills that uphold the standards of a premium brand.
Adept at working with varied stakeholders to achieve both brand and commercial objective.
What can McLaren offer?
We constantly strive to be better tomorrow than we are today. Our ambition is to be the most pioneering and exhilarating racing team in the world, and our collective task is to set the standards for high performance in sport. We show up every day with energy and enthusiasm, ready to play our part.
We encourage and support diversity, equity and inclusion. We will actively promote a culture that values difference and eliminates discrimination in our workplace.
McLaren Racing is based at the iconic McLaren Technology Centre (MTC) near Woking. Here at McLaren, we offer hybrid working with 3 days a week based in the MTC.
Our state of the art, sustainable campus offers many facilities including a gym, restaurant and indoor and outdoor break-out areas, as well as direct access to park and common land. The MTC is connected to Woking mainline station via regular shuttle buses, from which London Waterloo is a 30 minute train ride.
We offer a comprehensive package of benefits including private healthcare, car schemes, life insurance and generous pension contributions.
