At McLaren Racing, we’re not just here to try to take the chequered flag. We’re here to excite our fans, inspire our people and deliver for our partners. And we’re also committed to evolving our sport, our industry, and our technology, too.
Purpose of the role:
The McLaren Racing Corporate Communications Team works across all racing series and oversees all partner, licensing, brand and sustainability comms as well as influencer engagement and our executive speaking programme
This role will lead the delivery of strategic communications objectives and ensure consistent representation of the McLaren Racing business and brand externally
Reporting to the Director of Corporate Communications, this role will manage the creation of key comms materials and delivery of media and influencer programmes for major announcements, activations and priorities in line with the team’s priorities, with a focus on proactive brand communications, Sustainability and Licensing
Role Dimensions:
Based at our McLaren Technology Centre in Woking for a minimum of 3 days a week with the option of working from home for the remaining 2 days. The role reports into the Corporate Communications Director but will need to build strong relationships with the whole communications team and key stakeholders across the business to effectively execute the role.
Principal Accountabilities:
Key responsibilities include but are not limited to:
Manage brand communications delivery across non-motorsport media in line with agreed priorities and objectives
Manage licensing communications and media engagement programmes around key activations and product launches
Deliver a comms roadmap for priority licensing partners to maximise brand comms opportunities
Responsible for the comms delivery around key brand campaigns
Lead the sports collaboration working group to ensure strategic alignment and delivery of agreed objectives
Manage driver media profiles and driver media engagement in non-motorsport media. Manage driver briefings and media handling on the day
Manage sustainability communications around key milestones, announcements, reports, calendar moments and speaking opportunities. Support the team on sustainability messaging for partners where required
Manage our influencer programme to drive brand awareness and support key commercial priorities/objectives
Day to day approvals on brand, sustainability and licensing messaging, content, appearances
Support the Corporate Communications Director on the Executive speaking programme for non-partner events and conferences
Deliver the roll-out of media training and messaging toolkits, working closely with the Corporate Communications Director
Support the delivery of the LinkedIn strategy around thought-leadership and non-partner events
Travel as and when required to support brand, licensing & sustainability activations
Knowledge, Skills and Experience:
Extensive experience in communications
Proven experience working with top tier media, influencers and talent, with existing relationships in the lifestyle, entertainment and news space
Strong storytelling skills
Experience managing key spokespeople, including messaging and briefing management
Ability to work well under pressure
Excellent verbal and interpersonal skills
Strong copywriting skills and a keen eye for detail
Great organisational skills, very confident managing multiple workstreams
Personal Attributes:
A team player, able to collaborate and build relationships with internal and external stakeholders effectively and professionally
Proactive approach to work with a passion for playing a role in a high-performance team on and off the track
A creative, solutions-orientated thinker
Able to multi-task and thrive in a fast-paced environment
A passion for sport and the McLaren Racing brand
What can McLaren offer?
We constantly strive to be better tomorrow than we are today. Our ambition is to be the most pioneering and exhilarating racing team in the world, and our collective task is to set the standards for high performance in sport. We show up every day with energy and enthusiasm, ready to play our part.
We encourage and support diversity, equity and inclusion. We will actively promote a culture that values difference and eliminates discrimination in our workplace.
McLaren Racing is based at the iconic McLaren Technology Centre (MTC) near Woking. Here at McLaren, we offer hybrid working with 3 days a week based in the MTC.
Our state of the art, sustainable campus offers many facilities including a gym, restaurant and indoor and outdoor break-out areas, as well as direct access to park and common land. The MTC is connected to Woking mainline station via regular shuttle buses, from which London Waterloo is a 30 minute train ride.
We offer a comprehensive package of benefits including private healthcare, car schemes, life insurance and generous pension contributions.
