Event Experience Manager
Application Deadline: 23 June 2025
Department: Public Events
Employment Type: Permanent - Full Time
Location: Silverstone
Reporting To: Head of Public Events
Description
Our Public Events team thrives on adrenaline and energy, working tirelessly year-round to deliver over 40 world-class events—on brief, on time, and within budget. With a calendar more diverse than ever, featuring everything from two wheels to four, we're constantly growing stronger. The return of the European Le Mans Series, alongside iconic events like MotoGP and the award-winning Silverstone Festival, brings the world's best to Silverstone!
When you join us, you’ll hit the ground running. You'll take charge of your own projects, ensuring they meet the high standards expected of a premier venue. It’s not an easy ride, but we guarantee it won’t be boring. You’ll be surrounded by passionate, like-minded teammates who give their all to get the job done. As we expand our exciting program, you’ll play a key role in helping us reach new heights.
Job Purpose
We're looking for someone with a deep passion for live events, a strong track record in operational planning and guest experience, and the ability to collaborate cross-functionally to deliver seamless, high-quality fan journeys.
As Event Experience Manager, you will play a vital role in delivering exceptional fan experiences shaping the fan journey and off-track entertainment at Silverstone Festival.
Reporting to the Senior Event & Experience Manager, you will be responsible for developing and delivering seamless, engaging, and fan-first experiences across the event footprint. From supporting with pre-event communications to planning and delivering real-time activations and post-event insights. You’ll lead on entertainment strategy, event information, digital content planning, and oversee the development and end-to-end delivery of key experience touchpoints — from entrance flows and signage to in-venue activations and amenities —ensuring every moment of the festival is exciting, immersive, and operationally seamless. A key part of your role will be mapping the full end-to-end customer journey — identifying opportunities to improve efficiency, remove friction, and elevate fan satisfaction across every stage of the experience.
In addition to Silverstone Festival, the role will also support broader experience planning and delivery across Silverstone’s wider event calendar.
Key Relationships
- Public Events and BGP Operations teams.
- All internal departments. The key business areas critical to the success of our events including finance, marketing, catering, logistics and venue operations.
- External: Car and bike club leaders, exhibitors, suppliers, and enthusiast communities.
Key Responsibilities
1. Trend-Driven Event Strategy & Operational Excellence
- Lead the strategy and execution of all off-track entertainment and experiential content.
- Input into site layout and infrastructure to support fan-first design and crowd movement.
- Champion new formats, themes, and audience-focused programming that keeps Silverstone Festival ahead of trends.
2. Technology Integration & Innovation
- Collaborate on mobile app and digital tools to enhance the fan journey.
- Develop engaging formats for schedules, maps, push notifications, and live updates.
- Identify emerging technologies that create immersive or interactive fan moments.
3. Fan-Centric Experience Design
- Map and maintain the end-to-end customer journey, from ticket purchase through arrival, navigation, content engagement, and exit — identifying gaps, inefficiencies, and opportunities to improve flow, satisfaction, and clarity.
- Take ownership of all fan information content: event maps, entertainment schedules, visitor guides, and app updates.
- Create commentator notes for Silverstone Radio TV broadcasting in advance and providing timely updates on off-track content.
- Ensure fan experience is tailored to different audience segments, including families, superfans, automotive enthusiast alongside our more leisure focused audience.
- Use insight and feedback to inform decision-making and deliver a smoother, more intuitive fan experience.
4. Cross-Functional Collaboration
- Work across marketing, digital, ops, and hospitality to ensure a seamless fan journey.
- Collaborate on key event documents, site planning, and live zone delivery.
- Maintain alignment between guest experience goals and the broader event strategy.
5. Partner & Sponsor Engagement
- Liaise with the partnerships team to deliver brand activations that enhance the festival experience.
- Work with the Automotive Engagement and Trade Manager and Partnerships team to Integrate trade, club, and sponsor activities into the wider entertainment plan.
- Ensure brand presence feels curated, engaging, and well-positioned within the festival layout
6. On-Site Execution & Real-Time Operational Management
- Lead delivery of all off-track zones and entertainment areas during the live event.
- Serve as the lead for fan experience operations and entertainment logistics, working cross-functionally with Logistics, Venue, Security, Health & Safety, IT, and Accreditation teams to deliver seamless, high-standard execution.
- Coordinate with logistics, AV, guest services, and suppliers to ensure quality and safety across all touchpoints.
7. Post-Event Engagement & Continuous Improvement
- Work with the marketing team to gather and analyse fan feedback and experience data (e.g. NPS, dwell time, satisfaction scores).
- Contribute to detailed debriefs with insight, data, and recommendations.
- Monitor competitor events and innovations to ensure Silverstone remains a category leader.
8. Environmental, Social & Governance (ESG) Focus
- Embed inclusivity and accessibility across fan experience delivery.
- Support sustainability goals through zero-waste initiatives, smart planning, and supplier collaboration.
- Help Silverstone set the standard for responsible and progressive event delivery.
Team Responsibilities
- Help to create a positive and proactive culture within the department.
- Professional presentation reflecting the Silverstone values.
Performance Responsibilities
Performance will be monitored against the following:
- Fan satisfaction scores (e.g. NPS, survey results)
- Accuracy and delivery of all guest-facing content and entertainment programming
- Effectiveness of experience improvements across key journey touchpoints
- Operational smoothness and feedback during live event delivery
- Post-event reporting and improvement implementation
- Reduction in operational issues (e.g. access, accreditation, arrival logistics)
- Contribution to audience engagement and repeat attendance
- Positive cross-team collaboration and stakeholder feedback
- Budget performance
- Ownership and completion of events/projects on time
- Teamwork
- Objectives set through the Personal Development Review (PDR) process.
Skills, Knowledge and Expertise
- Proven experience in fan engagement, live event planning, or guest experience roles.
- Strong project and stakeholder management skills across multiple teams.
- Creative and solutions focused with high attention to detail and ability to manage logistics while navigating the demands of a fast-paced live environment.
- Passion for delivering unforgettable event experiences for a broad audience.
- Excellent written and verbal communication.
- Comfortable with event technology, apps, and digital experience tools.
- Ability to remain calm under pressure and deliver against tight timelines.
- Experience working on outdoor festivals or large-scale sporting events.
- Knowledge of motorsport, car culture, or automotive fan communities.
- Familiarity with app content management, wayfinding design, or entertainment programming.
- Self-starter with ownership mentality, able to manage multiple priorities, work under pressure, and meet tight deadlines.
- Collaborative team player with a positive, proactive attitude and the ability to influence across departments.
- Knowledge of health, safety, and regulatory requirements relevant to outdoor events
- Flexible approach to working hours, including evenings and weekends, especially during peak event delivery periods (March–December).
Silverstone is committed to safeguarding and promoting the welfare of children and adults at risk and expects all team members and volunteers to share this commitment. Background checks and DBS checks at the appropriate level will be obtained prior to employment commencing.
