Senior Event and Experience Manager - Silverstone Festival
Application Deadline: 23 June 2025
Department: Public Events
Employment Type: Permanent - Full Time
Location: Silverstone
Description
Our Public Events team thrives on adrenaline and energy, working tirelessly year-round to deliver over 40 world-class events—on brief, on time, and within budget. With a calendar more diverse than ever, featuring everything from two wheels to four, we're constantly growing stronger. The return of the European Le Mans Series, alongside iconic events like MotoGP and the award-winning Silverstone Festival, brings the world's best to Silverstone!
When you join us, you’ll hit the ground running. You'll take charge of your own projects, ensuring they meet the high standards expected of a premier venue. It’s not an easy ride, but we guarantee it won’t be boring. You’ll be surrounded by passionate, like-minded teammates who give their all to get the job done. As we expand our exciting program, you’ll play a key role in helping us reach new heights.
Job Purpose
The Silverstone Festival is a leading celebration of motorsport culture, attracting fans, families, enthusiasts, and key brand partners. Committed to innovation and evolution, we are seeking a creative and strategic Senior Event and Experience Manager to elevate the festival through cutting-edge trends and technologies.
As Senior Event and Experience Manager, you will shape the Festival’s creative vision, integrating the latest event innovations with world-class motorsport experiences to deliver an unforgettable journey from ticketing to post-event engagement.
The Senior Event and Experience Manager will oversee the full operational delivery of the festival, ensuring seamless planning, safety, infrastructure, and stakeholder collaboration. This leadership role demands a proactive, detail-focused professional with proven experience in delivering large-scale public events, driving fan engagement, operational excellence, and supporting Silverstone’s sustainability and brand goals.
Key Relationships
- Public Events and BGP Operations teams.
- All internal departments. The key business areas critical to the success of our events including finance, marketing, catering, logistics and venue operations.
- External third-party suppliers (traders, contractors, suppliers, Motorsport clubs, clients/organisers and our fans).
Key Responsibilities
1. Trend-Driven Event Strategy & Operational Excellence
- Develop a 3-year strategic plan to deliver operationally excellent, innovative, and trendsetting fan experiences that establish Silverstone Festival as the world’s leading celebration of car culture, balancing creativity with flawless event execution.
- Monitor event industry trends and innovate immersive concepts that enhance motorsport and car culture atmosphere and fan engagement that appeals to and grows the target audience.
- Collaborate with stakeholders to align creative vision with brand and market developments.
- Take full ownership of operational delivery for Silverstone Festival including budget management, site planning and inspections, cleaning, traffic management, emergency and contingency planning, and post-event evaluation.
- Coordinate with relevant departments to ensure infrastructure setup, security, and stewarding align with event requirements.
- Support the Head of Public Events to build the Silverstone Festival team. Lead and mentor direct reports, providing event advice, coaching, and accountability.
- Create safe, compliant operational plans, production schedules, cascade briefings and event timelines aligned with creative concepts and stakeholder requirements.
- Lead on identifying and implementing procurement strategies that drive cost efficiencies, ensuring all goods and services meet required quality, safety, and operational standards
- Take ownership of site design, ensuring layouts are operationally effective, visually impactful, and aligned with safety regulations and event requirements.
- Drive continuous improvement by leading post-event reviews, assessing performance against KPIs, and applying learnings to future planning
2. Technology Integration & Innovation
- Implement and integrate AR/VR, AI-driven tools, interactive displays, and live streaming solutions to enhance attendee experience.
- Ensure technology deployment is seamless from pre-event communication through on-site execution to post-event engagement.
- Identify development areas for the event app to enhance the overall experience
3. Fan-Centric Experience Design
- Design a seamless, data-driven end-to-end attendee journey that incorporates immersive environments and modern service trends.
- Use analytics and customer feedback to tailor event elements, manage crowds effectively, and deploy gamification and personalised experiences that drive satisfaction and engagement.
4. Leadership & Cross-Functional Collaboration
- Lead multi-disciplinary teams across marketing, operations, hospitality, and commercial departments to ensure seamless event delivery using project management tools to deliver.
- Build and maintain strong relationships with partners, sponsors, and stakeholders, fostering collaboration and innovation.
- Represent the fan experience in strategic discussions and provide detailed reports to senior leadership and the board.
5. Partner & Sponsor Engagement
- Develop innovative sponsorship activations and experiential marketing opportunities that align with the festival’s vision and enhance attendee value.
- Ensure sponsor deliverables integrate smoothly into the event without detracting from the fan experience
6. On-Site Execution & Real-Time Operational Management
- Oversee seamless on-site delivery by working closely with teams responsible for infrastructure, security, stewarding, access control, and emergency response.
- Act as Duty Manager during events to ensure safe, smooth operations and respond effectively to any issues.
- Utilise real-time data and feedback tools to monitor attendee engagement, making on-the-fly adjustments to improve experiences.
- Coordinate logistics and operational services to align with innovative event concepts and fan expectations.
7. Post-Event Engagement & Continuous Improvement
- Drive post-event communications including personalised follow-ups, surveys, and content sharing to maintain attendee engagement.
- Analyse event data and feedback to identify trends and improvement opportunities, informing strategic planning for future editions.
- Present actionable recommendations to evolve the festival and maintain competitive advantage.
8. Environmental, Social & Governance (ESG) Focus
- Lead sustainable event practices, including waste reduction, sustainable sourcing, and carbon footprint minimisation, supporting Silverstone’s Net Zero 2030 target.
- Work with suppliers and partners to embed green technologies without compromising event quality or safety.
- Partner with relevant charities aligned with the motorsport community to deliver meaningful engagement.
Team Responsibilities
- Lead and develop the Silverstone Festival team
- Help to create a positive and proactive culture within the department
- Professional presentation reflecting the Silverstone values
Performance Responsibilities
Performance will be monitored against the following:
- Increased fan, competitor and sponsor satisfaction scores on event
- Budget performance
- Ownership and completion of events/projects in a timely manner
- Teamwork
- Objectives set through the Personal Development Review (PDR) process
- Line Management of the Silverstone Festival planning and delivery team
Skills, Knowledge and Expertise
- Proven experience in fan engagement, event management / project management and marketing at a senior level, ideally within sports or entertainment.
- A deep understanding of global trends within events and the ability to apply innovative solutions to elevate Silverstone Festival
- Exceptional leadership and communication skills with the ability to work collaboratively across teams.
- Strong analytical skills with the ability to use data and insight to inform decision-making and strategy development.
- Passion for motorsport and entertainment, with a commitment to delivering world-class events.
- Creativity and Vision – have a creative vision and a keen eye for detail to make the Silverstone Festival memorable
- Demonstratable problem solving skills – be able to think fast and find creative solutions
- Ability to work to take complete ownership and work to deadlines and under pressure
- Team player with a "can-do" attitude
- Proven expertise in health and safety management and regulatory compliance
- Flexible approach to working hours, including evening and weekend work particularly between March - December
Silverstone is committed to safeguarding and promoting the welfare of children and adults at risk and expects all team members and volunteers to share this commitment. Background checks and DBS checks at the appropriate level will be obtained prior to employment commencing.
