Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Warren Technical Center in Warren, Michigan three times per week , at minimum, or as required by the business.
The Role
As a Competitor Insights Manager, you will serve as the enterprise leader for competitive insights across multiple vehicle segments. You will provide deep analytical insights on automated driving technologies, in-vehicle technologies, emerging OEM and supplier strategies, and competitive product moves. Your work will directly inform product development, advanced technology planning, marketing, electrification strategy, and cross-functional decision-making.
This role requires strong technical acumen, exceptional research and synthesis capability, and the ability to translate complex competitive trends into clear, actionable recommendations for senior leadership.
What You’ll Do
- Lead competitive intelligence efforts for GM’s product portfolio, delivering insights that shape program direction and strategic decision-making.
- Provide meaningful insights derived from data, industry research, tools and robust cross-functional synthesis to enable informed portfolio decisions
- Monitor and assess industry developments across OEMs and suppliers, identifying major strategic shifts, technology roadmaps, partnerships, and emerging risks and opportunities.
- Conduct rigorous evaluations of product concepts, quantify market opportunities, and identify segment and technology trends that support strategic marketing decisions.
- Deliver comprehensive competitive assessments, such as EV strategy comparisons, propulsion outlooks, and benchmarking of advanced driver assistance and hands-free driving technologies.
- Support cross-functional partners, including Strategy, Innovation, Marketing, Engineering, and Product Programs with competitive landscapes, trend analyses, and assessments of competitor vehicles.
- Partner with program teams to ensure they have the necessary competitive context to design and deliver profitable, compelling ICE and EV products across the portfolio.
- Prepare and deliver executive-ready insights, summarizing complex, fast-evolving competitive environments in a clear and concise manner.
Your Skills & Abilities (Qualifications)
- Bachelor’s degree.
- 8+ years of experience in automotive, strategy, market analysis, engineering, or related fields.
- Broad knowledge of automotive competitive landscape, markets, brands, vehicle segments, trends, supplier activity.
- Previous people leadership experience.
- Demonstrated experience in a competitive insights/competitive intelligence role.
- Proven ability to translate complex competitive data into actionable insights and recommendations that influence product and technology decisions.
- Works effectively across functions to align stakeholders and drive well-reasoned decisions.
- Highly action-oriented with strong ownership, follow-through, and urgency.
- Exceptional ability to distill complex subjects into clear, concise insights for senior leaders.
- Comfortable navigating ambiguity and developing insights from loosely defined problems.
- Demonstrated ability to challenge assumptions and offer fact-based recommendations, even when they run counter to prevailing views.
- Strong analytical, technical, and critical-thinking skills, with the ability to manage multiple priorities simultaneously.
- Excellent written and oral communication skills.
- Proficient in Microsoft Word, Excel, PowerPoint.
What Can Give You a Competitive Edge (Preferred Qualifications)
- Master’s degree, preferably MBA or equivalent experience.
- Deep knowledge in vehicle technology and automated driving systems
