The Role:
The Marketing Analytics Lead is responsible for Customer Care & Aftersales (CCA) analytics initiatives and cross-brand measurement across Service and Parts. This role develops and drives Marketing’s measurement and analytics plan, and leverages multiple data sources to identify actionable insights that drive business goals. The role works across multiple teams including CCA sales channels, Strategy & Planning, Service Solutions, eCommerce, CX, divisional brands, and adjacency partners to ensure a cohesive measurement plan is achieved for all CCA Marketing initiatives. The successful candidate will have a passion for mining data, identifying insights, and delivering findings through compelling storytelling. This role will report to the Marketing Director and will supervise contract analytics resources.
What You'll Do (Responsibilities) :
-
Drive prioritization and alignment within Marketing, and socialization outside the team, of key measurement initiatives. This might include cross functional forums and teams such as CCA sales channels, adjacency partners, corporate analytics teams, and divisional brands.
-
Develop comprehensive measurement and analytics plans, leveraging CCA’s unique data sources and by cultivating cross-functional relationships with CCA sales channels, adjacency partners, and divisional brands to ensure consistent efforts across promotions, incentive initiatives, etc.
-
Direct analytics resources to deliver optimized reports that drive actionable insights and fill the needs of various audiences as needed (e.g. leadership, field, etc)
-
Leverage multiple data sources and reports to mine for and identify marketing insights that deliver on business goals, and deliver actionable findings through exceptional storytelling.
-
Proactively work with analytics teams across GM (e.g. Marketing Applied Sciences, CCA Strategy & Planning, etc), and external vendors to standardize and stabilize CCA Marketing’s measurement approach.
-
Serve as key liaison with Market Research team to identify and pull in research learnings applicable to CCA Marketing where appropriate.
-
Participate in ideation and execution of revenue growth and customer retention initiatives.
-
Maintain oversight of marketing budget and promotional incentives budget, to support enterprise-wide needs and optimize spend based on highest return opportunities.
Your Skills & Abilities (Required Qualifications):
-
Bachelor’s degree
-
3-5 years of relevant experience
-
Marketing acumen (or fast learner) and data proficiency
-
Critical thinking, problem solving, and ability to interpret data and present findings
-
Curiosity
-
Strong ability to “connect the dots” and think strategically
-
Understanding of data sources and measurement tools
-
Highly comfortable with ambiguity
-
Self-starter with a drive for results
-
Attention to detail
-
Strong communication and storytelling skills
-
Exceptional skills in developing robust relationships with teams and partners
-
Comfortable working in a complex team environment and presenting to Senior Leadership
-
Change agent and ability to influence
-
Cross-functional Customer Care and Aftersales experience, field, marketing, and/or analytics experience
#LI-JT2
