The Brand & Product Communications Manager, Events & Experiences is a detail-oriented professional responsible for the strategic planning, organization, and execution of immersive brand experiences within General Motors. This role focuses on procuring and onboarding new creative agencies, conducting competitive analysis of automotive experiences, managing communications, overseeing budget planning, and executing on-site events. The senior manager will work closely with various internal stakeholders and external creative partners to ensure alignment with GM's brand objectives and community engagement initiatives.
Key Responsibilities
- Agency Procurement & Onboarding: Lead efforts in identifying, evaluating, and onboarding creative agencies that align with GM’s brand vision, ensuring all partnerships are strategically beneficial and effectively managed.
- Competitive Analysis: Conduct thorough competitive analyses of other automotive companies, identifying trends, strategies, and best practices in experiential marketing and brand experiences.
- Project Management: Oversee the planning and execution of brand experiences from inception through to completion, managing timelines, budgets, and resources to deliver high-impact experiences that drive brand awareness and consumer engagement.
- Internal & External Communications: Develop and manage internal and external communication documents, ensuring stakeholders are informed and engaged throughout the project lifecycle.
- Budget & Financial Planning: Prepare and manage budgets and quarterly expense reports, tracking expenditures and optimizing budget allocation for maximum impact.
- Event Management: Coordinate and manage on-site logistics for brand and product events, ensuring flawless execution and adherence to brand standards, including vendor management for venues, catering, and audiovisual services.
- Cross-Functional Collaboration: Serve as the primary liaison between creative agencies, internal teams, and leadership, ensuring clear communication of project goals, timelines, and deliverables.
- Process Optimization: Identify, evaluate, and implement best practices in project management and agency collaboration to streamline processes and enhance operational efficiency.
- Performance Analysis: Analyze feedback and performance data from experiential marketing initiatives, providing insights to inform future strategy and demonstrate ROI.
- Multitasking & Adaptability: Manage multiple projects simultaneously in a fast-paced environment, maintaining focus and adaptability to changing requirements and priorities.
Qualifications
- Experience: Minimum 10+ years of experience in experiential marketing, project management, event production, or related fields, with a strong emphasis on detail-oriented execution.
- Project Management Skills: Proven expertise in managing complex projects with tight deadlines and budgets, demonstrating exceptional organizational skills.
- Technical Proficiency: Advanced proficiency in Microsoft Suite (Excel, PowerPoint, Word) and Google Suite (Docs, Sheets, Calendar), along with a strong understanding of leveraging technology for operational efficiency.
- Creative Problem Solver: Excellent critical thinking skills with a proactive approach to addressing challenges and mitigating risks in project execution.
- Communication Skills: Strong verbal and written communication skills, with the ability to articulate complex operational details and socialize creative concepts effectively.
- High Attention to Detail: Demonstrate excellent organizational abilities with a focus on precision and quality in all tasks.
- People Skills: Exceptional interpersonal skills to interact with a diverse array of internal stakeholders and external partners.
- Budget Management: Ability to work within budgetary constraints while delivering impactful experiences.
- Stress Management: Capability to maintain composure and effectiveness in high-pressure situations.
- Travel Flexibility: Willingness to travel up to 50% for site scouting, agency meetings, and event support.
Compensation:
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The expected base compensation for this role is: ($149,000-198,600). Actual base compensation within the identified range will vary based on factors relevant to the position.
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Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
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Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
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