The Role –
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Take full responsibility for Cadillac/GMC brand and product strategy in the market, leading the end-to-end marketing of Cadillac/GMC carlines to drive brand desirability, profitable growth, and sustainable business performance.
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Lead and develop the Cadillac/GMC marketing team , while aligning closely with global/regional Cadillac/GMC organizations, local sales, communications, and dealer network.
What You’ll Do -
1. Brand & Product Strategy
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Develop and lead Cadillac/GMC brand strategy and positioning in the local market, aligned with global brand direction.
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Build mid- to long-term product and grade strategies for each Cadillac/GMC carline (incl. EVs), reflecting customer needs, competitive landscape, and financial targets.
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Identify product strengths and opportunities through continuous analysis of market trends, competitors, pricing, and customer feedback .
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Lead lifecycle management (launch, sustain, enhancement, phase-out) including pricing strategy, content/package strategy, and volume/mix planning.
2. Launch & Campaign Leadership
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Own the end-to-end launch process for new and refreshed Cadillac/GMC products:
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Insight & strategy development
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Go-to-market planning
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Campaign briefing & handle readiness
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Launch execution and post-launch review with cross functional teams
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Plan and develop integrated marketing strategies for launch and sustain vehicles, including ATL, digital/social, CRM, experiential, and PR.
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Lead brand storytelling and creative direction (e.g., design exhibitions, inspiration nights, experiential events) to reinforce Brands’ design, innovation, and luxury credentials.
3. Customer Journey, CRM & Dealer Support
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Design and optimize the end-to-end customer journey (awareness – consideration – test drive – purchase – ownership – advocacy) for Cadillac/GMC customers.
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Support dealer network with retail marketing tools and guidelines (launch toolkits, showroom experience concepts, POS materials, local digital campaigns).
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Ensure dealers are launch-ready (product training support from marketing side, launch guides, key talking points, campaign alignment).
4. Performance Management
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Define and track key performance indicators (KPIs) for all major initiatives (lead generation, traffic, engagement, ROI, brand health, etc.).
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Regularly report key milestones and performance updates for owned products and campaigns to local leadership and regional/global stakeholders.
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Identify optimization opportunities based on data and insights, and continuously improve marketing effectiveness.
5. Stakeholder & Team Leadership
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Lead, coach, and develop the Cadillac/GMC marketing team , ensuring clear role definition, prioritization, and performance management.
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Act as the central point of contact for Cadillac/GMC marketing, collaborating closely with:
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Global/Regional Cadillac/GMC marketing & product teams
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Local sales, network, finance, communications, and PR
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External agencies and strategic partners
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Foster a collaborative, problem-solving culture with strong communication, accountability, and ownership.
Your Skills & Abilities (Required Qualifications) –
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Automotive industry experience preferred
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Bachelor’s degree in Marketing, Business, or related field
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10+ years experience in brand & product marketing experience
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Demonstrated team leadership experience – coaching, prioritization, feedback, and capability-building.
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Excellent writing, speaking, and active listening skills in Korean, with strong business communication ability in English
What Will Give You A Competitive Edge (Preferred Qualifications) -
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Strategic thinking and structured planning skills, combined with an innovative and experiment-driven mindset .
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Proven ability to manage multiple projects and deadlines in a fast-paced environment.
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High level of integrity, professionalism, and customer-centric mindset consistent with a global luxury brand.
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Strong ownership of assigned carline(s) from a product marketing and brand management perspective.
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Proven ability to plan, schedule, execute, and evaluate vehicle launches and lifecycle campaigns.
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Experience in integrated marketing (brand, digital, CRM, events, influencers, PR) within automotive or premium/luxury brands.
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Ability to analyze market trends, competitors, customer insights, and financial performance (pricing, volume/mix, ROI, etc.) and translate them into actionable strategies.
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Experience working with global HQ, regional teams, and local stakeholders to localize global strategies and assets.
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Demonstrated team leadership experience – coaching, prioritization, feedback, and capability-building.
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Excellent communication and presentation skills, with the ability to influence senior management and cross-functional partners.
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Strong interpersonal skills, accountability, and ownership mindset .
How We Hire-
1. Application Submission :
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Please submit your application via the GM Career Site.
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Attach a resume and cover letter in English.
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Ensure the completion of the personal information consent form, which will be sent to your email upon submission of your application.
**Kindly note that applications submitted via mail, email, or in-person will not be accepted.
2. Application Deadline :
3. Selection Process :
4. Additional Information :
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Any false information provided in the application may result in disqualification.
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For any inquiries, please contact [email protected] .
