BMW Group Ireland is looking for a Project Manager; Events, Sponsorship & Employee Engagement – Maternity FTC. Expected dates Feb 2026 to May 2027.
This role is based in our head office in Santry, Dublin.
Accountable for managing the BMW brand experience in Ireland through Sponsorship and Event Management for both BMW and MINI brands, creating a positive impression and associations of its activities, products, and services.
What awaits you?
- Develop and execute an integrated events and brand partnership strategy in collaboration with cross-functional teams (Product, Marketing, Digital, Sales, Customer) and align with BMW UK plans for cost efficiency.
- Manage end-to-end event delivery (in-person, virtual, hybrid), including coordination with external agencies, overseeing all stages from tender to post-event review.
- Utilise available internal resources effectively, including interns and UK product marketing, events and marketing to ensure efficient event execution.
- Define and track bespoke KPIs and metrics for sponsorships to align with BMW’s strategic objectives.
- Drive event outcomes focused on lead generation, pipeline development, and brand awareness.
- Produce post event reports, insights and recommendations following events.
- Stakeholder management to ensure execution of our events with the right guests, retailers and internal staff attending.
- Develop and implement strategies to enhance employee engagement, satisfaction, and organisational culture
- Plan and coordinate employee engagement initiatives, events, and communication campaigns to foster a positive work environment.
- Measure and analyse employee engagement metrics, feedback, and survey results to identify areas for improvement.
- Collaborate with leadership teams to align engagement activities with business goals and promote internal communication.
- Drive programs that increase employee motivation, productivity, retention, and overall well-being.
- Facilitate initiatives that strengthen team cohesion, collaboration, and connectivity across the organisation.
- Manage recognition and reward programs to celebrate employee achievements and reinforce company values.
Some out of hours and weekend commitments required; returned as leiu, as well as international travel as required for the role.
What should you bring along?
- 3rd Level primary degree with Masters preferred, or equivalent
- Experience in events, marketing or an appropriate communications / promotions role (client-side or agency).
- Proven ability to manage and communicate with multiple stakeholders
- The ability to both manage and inspire a team.
- Ability to work as part of a small team, supporting colleagues and developing strong relationships within the team
- Ability to build professional relationships across all channels with key partners both internally and externally
- Significant experience handling digital content and social media platforms
- Broad interest in and understanding of the motor industry and the competitive landscape, particularly in the premium product areas.
- An understanding of BMW & MINI brand attributes in order to identify requirements and positioning.
Closing Date: Wednesday 10th December 2025
With BMW Group a career can offer long term opportunities for growth and development locally, nationally and internationally. The BMW Group invests in its employees and boasts a positive and supportive culture and flexible working environment. With prestigious offices based around the UK that provide a great place to work with good people and exciting, engaging and industry leading brands.
At BMW Group, we are committed to offering our employees the right balance between work and personal life. We pride ourselves on being a flexible employer and for most roles, it could be possible to agree flexible hours, job share, compressed hours or part-time working hours and so please discuss your individual requirements as part of the application process so we can try to agree a suitable arrangement.
We are proud to be a part of the Disability Confident scheme. The scheme supports employers to make the most of the talents disabled people can bring to the workplace.
At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants.
Successful candidates will be required to complete background screening checks and the offer of employment will be subject to results which we consider are satisfactory. Checks will include references, right to work, IT system Compliance Integrity Check (COIN), CV and relevant qualifications. Checks may also include criminal records, adverse financial (credit), directorships, address, internet research and/or driving licence. If you have any queries on any of these checks, please discuss with us and we will be happy to go through with you in more detail
