Work Arrangement: This role is categorized as onsite. this means the successful candidate to report to the GM office full time.
The Role:
Brand Manager is responsible for driving brand growth, equity, and market share through strategic planning and execution of marketing initiatives. This role oversees the development and implementation of integrated campaigns, ensuring alignment with global brand standards while tailoring strategies to local market dynamics.
What You'll Do:
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Develop comprehensive brand strategies and implement marketing and advertising initiatives (offline & digital) to achieve market share targets.
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Partner closely with dealer on brand development, launch preparations, advertising, and promotional activities.
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Create detailed marketing briefs that provide clear direction to internal teams and agencies for effective, results-driven campaigns.
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Support annual media planning aligned with budget allocations.
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Apply and maintain the latest Chevrolet brand CI and guidelines across all touchpoints.
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Manage Creative & Media agencies.
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Conduct effective plans for exhibitions participation; manage the execution of all activations.
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Analyze market trends and consumer preferences to anticipate and meet customer expectations.
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Maintain a monthly digital content calendar, drive high-engagement content, and achieve social media KPIs.
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Track online sentiment and communicate insights to the ICare team for continuous improvement.
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Conduct regular training for social media moderators to ensure brand knowledge and consistency.
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Keep Chevrolet Egypt’s website updated with new launches and relevant content.
Your Skills & Abilities (Required Qualification)
Education:
Knowledge and Experience:
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5 years of marketing communications experience (automotive preferred)
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Knowledge of emerging trends in marketing, advertising, and media to ensure innovative & competitive strategies.
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Understanding of automotive market dynamics, consumer behavior & competitive landscape is a plus.
Skills & Competencies:
