Ready to lead the charge? Power up your career as a Fan & Marketing Insight Manager and drive innovation in the future of electric motorsport!"
About Formula E:
Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability.
Hosting over 100 races in iconic cities globally and backed by top manufacturers like Porsche, and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world's first sport certified Net Zero Carbon from inception, Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN3 EVO race car capable of 0-60mph in 1.82 seconds (0-100kph in 1.86s).
Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.
Welcome to the home of Global Electric Street Racing.
The Role:
This role sits within the central Business Intelligence team and is responsible for leveraging fan and marketing data to deliver tangible insights and recommendations across the organisation. The ideal candidate must combine strong data analysis, visualisation and storytelling skills to bring data to life. You will craft clear, commercially focused narratives that resonate with marketing, commercial and digital teams, driving business growth and informing overall strategy.
Data Analysis & Insight Delivery: You will lead the analysis of fan and marketing data to identify key trends, critical fan behaviours and emerging market opportunities. The core duty is to translate this complex data into clear, actionable and commercially focused recommendations that directly support business growth and inform both marketing and commercial strategies.
Reporting & Visualisation: A key part of the role is creating compelling and easily digestible reports, dashboards and presentations. You will utilise data visualisation tools to effectively communicate these insights to both technical specialists and non-technical, senior audiences.
Collaboration & Research: You must partner closely with the marketing, commercial and digital teams to thoroughly understand their business objectives and provide data-driven support for all their initiatives. Furthermore, you will support the Business Intelligence Director in executing wider strategic research, including essential fan engagement studies, audience insights and market intelligence projects.
Marketing Effectiveness: The manager will be responsible for measuring the performance and ROI of marketing campaigns and digital initiatives. This includes providing detailed insights necessary for campaign optimisation and future strategic planning.
What we're looking for in you:
Analytical Foundations & Research Expertise: Candidates must possess a strong ability to analyse data, identify trends and perform calculations. You should have proven experience in a data analysis, insights, or business intelligence role, preferably within a sport, media, or entertainment company. Experience is required in designing and conducting various forms of market and consumer research, including both qualitative (e.g., focus groups, interviews) and quantitative (e.g., surveys, A/B testing) methodologies.
Technical Skills & Performance Measurement: Proficiency with tools and techniques for data analysis and visualisation, such as Excel, Tableau, or similar platforms, is required. A solid understanding of marketing and commercial metrics is essential, covering campaign performance, audience segmentation and key business indicators like Customer Lifetime Value (CLV).
Communication, Storytelling & Acumen: You must demonstrate the excellent ability to craft compelling narratives from data and present them effectively to senior stakeholders. Strong communication and interpersonal skills are necessary to build and maintain relationships with cross-functional teams. A strong commercial acumen is vital—understanding how consumer insights directly drive commercial relevance and business success.
Industry Passion: The ideal candidate will have a creative and curious mindset, coupled with a genuine passion for understanding fan behaviour and the sports industry.
What's in it for you?
At Formula E, we offer a range of benefits and perks to enable you to make an impact in your role and to support your wellbeing and professional growth. Check out our benefits found here!
This is a hybrid role and you'll be required to do 3 days a week in our Hammersmith London office
Application Process
Think you’ve got what it takes to join our race to the future?
The closing date for this role is 21st November, however if we receive a high volume of applications we may close it early.
At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together. We will provide equal opportunities regardless of an individuals' protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.
Our mission isclear. The message is simple. Whoever you are. However you live. Whatever youbelieve. Formula E. For the Future. For Everyone.
We’ll see you at the starting line!
¡VAMOS!
If you require further assistance in accessing the application or require a different format of the application, please contact [email protected]
If this role isn’t quite for you but you want to join Formula E, why not ‘Connect’ with us here to be the first to know of new opportunities!
