Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Markham Elevation Centre or Oshawa Elevation Centre three times per week, at minimum.
ROLE SYNOPSIS
Reporting to the Media Strategy Manager at General Motors, the Media Strategy Lead (Brand Focus) will be responsible for developing, planning, and executing tactical digital media strategies for our vehicle brands. This role requires a strong understanding of the digital media landscape, analytical prowess, and the ability to translate brand objectives into effective media plans that drive measurable results. The ideal candidate will be a hands-on strategist, collaborative, and passionate about leveraging digital channels to connect with target audiences and achieve brand-specific goals.
The position requires strong leadership skills to manage a direct report and external agencies, as well as cross-functional collaboration.
KEY RESPONSIBILITIES
Media Strategy & Planning:
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Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans.
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Form the strategic vision and plan for individual nameplates and own the media planning process.
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Manage Media agency of record and media operations process
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Develop insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions
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Define target audiences, media mix, budget allocation, and key performance indicators (KPIs) for all campaigns.
Campaign Execution & Optimization:
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Work closely with external media agencies, ad tech vendors, and platform representatives (e.g., Google, Meta, TikTok)
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Effectively own and manage the allotted budget and drive appropriate investments and media mix.
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Integrate media strategy across national and regional teams ensuring full funnel alignment.
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Meet with media partners and evaluate offerings for brand fit.
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Work in consultation with Marketing Applied Science and Performance teams in the development of reports, media mix models, identify and drive media KPIs across all channels and optimization plans.
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Monitor and analyze key performance metrics; optimize campaign activities
Relationship & Stakeholder Management :
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Develop and foster a strong relationship with MediaOne Global team including Audience, Ad Tech, and channel leads
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Create and Lead Test & Learn media initiatives
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Present and inform leadership across sales and marketing of media plans.
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Work with internal stakeholders to identify and implement new media strategies.
