Summary
The Assistant Manager, Training & Accessories is a critical role responsible for the strategic planning, development, and execution of all Chevrolet product training and accessories initiatives. As the program manager for all Chevrolet product training, a significant portion of the role is the planning and execution of major field training events, such as the 5-City Training Tour and national dealer meetings for the leadership team. This role also serves as primary conduit between Chevrolet Sales Operations and Marketing, Accessories Product Marketing, the Accessory Distributors & Installers (ADI) network, and the Chevrolet field sales team on all accessories strategic planning, performance tracking and reporting, as well as new product and package development.
Core Responsibilities
Training Development & Management
- Primary Chevrolet brand interface with the Center of Learning (CoL) to develop curriculums for upcoming launch products, acting as the liaison between the CoL and Chevrolet Sales Operations and Marketing.
- Develop detailed WBT (Web-Based Training) and IDT (In-Dealership Training) courses and job aids.
- Align field product trainer focus with the Chevrolet brand team's priorities, including launch vehicles and any critical business needs.
- In-Person Training, Event Planning, and Support Execution
- Act as the Primary liaison with all agency partners for training program planning and execution.
- Primary program contact for the Chevrolet Experience Tour, as well as Corvette Academy training programs.
- Assist in the overall design, flow, timing, key messages, layouts, signage design, staging, and general session content for training programs.
- Locate, secure, and manage all program vehicles (both static displays and drives).
- Develop and manage succinct communications for both field and dealer audiences, including development and publishing of communications (e.g., enrollment), and daily reporting to the field team.
Accessories Strategy & Execution
- Manage objective planning and approval processes for Chevrolet accessories, balancing marketing and business goals.
- Engage in long-term planning and collaboration for accessories business planning.
- Work with the eCommerce and the greater GM Accessories team to ideate on Go-To-Market (GTM) opportunities and present these opportunities to leadership to grow the business.
- Act as the point of contact for field issue resolution (e.g., Limited Production Options (LPO) delays, rebills, re-invoicing), working with ADI Account Managers and Product Managers to fill open LPOs and problem solve pinch points.
- Monitor accessories performance and collaborate with APMs (Accessory Product Managers) for opportunities.
- Key contact for all accessories communications to the field, including monthly updating of accessory consensus notes, as well as LPO performance (both single line and package performance), based on dealer turn and revenue opportunity.
- Serve as the keeper of historical reporting, including refining and enhancing existing reports.
Key Skills and Experience
- Program Management and Cross-Functional Collaboration: Experience leading several agency partners simultaneously, able to rally all around a common goal, set expectations, follow up, and drive accountability.
- Training Curriculum Development : Experience developing a training curriculum or path a plus.
- Accessories/Sales Strategy: Experience in sales objective planning, forecasting, and strategic planning.
- Issue Resolution: The ideal candidate will be skilled and savvy in resolving field issues related to accessories (e.g., LPO delays, rebills, re-invoicing) by working with regional teams and key Subject Matter Experts (SMEs).
- Reporting and Analysis: Proficient in refining, dissecting, and managing large datasets; including the monitoring open LPO reports, and providing program tracking reports, and/or enrollment on key programs and accessory consensus notes.
- Presentation & Communication: Excellent verbal and written communication skills for developing and publishing both field and dealer-facing content. Confidence and skilled in leading large, regional or central office informative calls and presentations.
Required Qualifications
- Bachelors Degree
- Valid drivers license
- Ability to travel 25-50% of the time
- At least 5 years of direct dealer contact or supporting role experience (field or third party) and understanding of the automotive dealer network landscape.
Preferred Qualifications
- Experience in Automotive Training: Direct experience in developing and managing large-scale in-dealership training initiatives.
- Event Management: Experience with large-scale, multi-city events, including vendor management, contract negotiation (hotels/tracks), and event logistics (securing static and drive vehicles).
- Financial Acumen: Understanding of accessory sales objectives, and ability to read and interpret several pieces of key reporting to piece together a story for relay to executive leadership.
