NASCAR seeks the exceptional, the talented and the driven to contribute to its success as one of North America's premier sports. Offering opportunities in various areas across the sport, NASCAR encourages innovation and creativity on and off the track.
NASCAR seeks a talented professional to join in the position of IMSA Partnership Marketing Intern based in our Daytona Beach, Florida office.
This person is responsible for working with and assisting on tasks related to Business Development, Corporate/Automotive Partnerships, and Track Marketing/Promotions.
Duties include but are not limited to:
- Identify prospective partners in each race market, develop outreach materials, and secure meetings at events.
- Identify and research specific categories relevant to IMSA and specific potential marketing partners; contact decision makers within each organization through cold-calling and networking within identified categories, agency outreach, IMSA stakeholders, etc.
- Identify key agencies making sponsorship decisions, develop and implement plans to inform them of IMSA opportunities for their clients, host at IMSA events, etc.
- Research sports sponsorship trends, and other properties and suggest key categories to pursue, new inventory, etc.
- Refresh IMSA Sales and Marketing Overview materials, coordinating with NASCAR Analytics to develop compelling consumer research/category data and conveying the IMSA value proposition.
- Organize, distribute, and track all race event tickets, hospitality passes, parking, and other associated information/access needs for Partners, Marketing staff, and other guests/prospects as directed by and in conjunction with the Partnership Marketing department.
- Assist in the creative production of event resource materials for partners and execute the pre-event distribution of such materials.
- Strategize and brainstorm activation opportunities that partners can participate in – at-track, in the market, digital, etc.
- Build presentations, track social media metrics, and gather data as needed.
- Gather relevant information from Track Promoters for marketing materials and digital assets.
- Organize and distribute pre-event marketing materials to Track Promoters
- Keep inventory of all IMSA signage, equipment, and hardware
Required skills / experience:
- Be currently enrolled in an undergraduate or graduate degree program, or be considered a recent graduate who has not completed their degree before the fall of the application year
- Be a U.S. citizen or eligible to work in the U.S.*
- Be at least in their sophomore year of college
- *Temporary visas will not be issued for this internship program.
Apply Now!
Learn more about this role and our team by applying at www.careers.nascar.com for consideration.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.
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