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Collaborate and deliver in developing positioning, marketing strategy, strategic briefs and marketing plans for Silverado HD
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Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights and competitive opportunities and execute on the insights
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Lead the development of monthly go-to-market plan recommendations including sales forecast, competitive/market intelligence, product mix, and incentive requirements in the Sales/Marketing/Scheduling (SMS) process
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Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information
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For mid-cycle and new major product launch, develop comprehensive launch plan with strong communication with Communications, Product and Advertising teams
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Collaborate with Centers of Expertise (Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional promotions
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Collaborate with supply chain, scheduling and order fulfillment teams to understand, anticipate and drive creative resolution to production and forecasting issues
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Interface with the research community to develop and leverage insights for current and future product with leadership reporting for awareness and strategic decision making
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Lead and drive cross-functional initiatives that span multiple teams, ensuring alignment with broader functional strategies and operational objectives
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Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages
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Collaborate with engineering, product development, and technical teams to understand and communicate Silverado HD’s advanced features, powertrain technologies, and heavy-duty capabilities, ensuring marketing strategies accurately reflect technical differentiators and innovations
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Develop content for product training as the SME of Silverado HD including field training guides, trailering resources, and dealer-facing training
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Analyze data with cross-functional communications to Sales Ops, Regional Teams and Finance on incentive strategy and execution
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Manage the marketing vehicle fleet and provide support for cross-functional pattern ordering
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Act as a resource to the Field teams by developing clear and consistent communications including brand updates, recommended ordering configurations, and constraints
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Leverage strong Data & Analytical skills to develop recommendations and POVs for current and future Silverado product
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Manage and develop the marketing strategy, sales reporting and brand-based decisions for Chevy Small Business
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Provide high-level oversight and strategic input on Silverado HD body work, including annual program reviews, major product changes, and integration of new features and technologies
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Bachelor Degree required
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Diverse marketing experience of 5+ years
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Highly developed marketing skills, with at least 3 years of technical or leading experience
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Demonstrated ability to resolve non-standard problems and devise solutions based on limited information and precedent
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Ability to synthesize data into critical information
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Ability to make/recognize effective trade-off decisions that balance multiple considerations
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Excellent oral and written communications skills
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Highly developed presentation skills both in the development and delivery of presentation
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Proven ability to use complex data to form in-depth analytical insights
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High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
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Familiarity with automotive digital platforms, telematics, connected vehicle technologies, and the ability to leverage these tools for marketing insights, product positioning, and customer engagement
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Ability to work well in a complex team environment
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Ability to work effectively with others
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Ability to effectively manage multiple assignments utilizing highly efficient time management skills
