Hybrid: This position does not require an employee to be on a full-time basis. Only 3x times per week (tue-thru)
What You'll Do (Responsibilities)
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Work with research Institutes to design, implement, monitor, and gather insights from consumer research in South America, and then effectively communicating customer feedback to local, regional, and global stakeholders to drive improved business results.
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Develop clear, concise, engaging written reports and presentations which are fully integrated across relevant sources and follow a compelling story-telling approach.
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Provide internal clients with guidance gleaned from multiple research and market sources to enable product design that is consistent with customer desires, primarily at early stages of the global product development process.
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Consult with internal clients to identify areas where the customer voice can inform decisions.
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Synthesize existing research and data, searching for common threads to identify new insights and emerging trends.
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Effectively socialize insights across relevant organizations and leader forums (Engineering, Marketing, Planning, Design).
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Present a professional image to the supported staffs through productive collaboration, thoughtful participation in meetings, polished presentation skills, and well-crafted writing.
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Develop quantitative questionnaires and qualitative discussion guides. Consult with internal clients to frame the specific objectives for primary research, and work alongside with research supervisor to apply appropriate research methodologies that will best fulfill the goal.
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Coordinate research projects and suppliers from beginning to end; holding to time and budget targets.
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Responsible for creating purchasing process required for studies and keep track of its completion, as well as acting as a facilitator for defining funds to pay for the study.
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Keep track of new market research methodologies to foster innovation in the team.
Your Skills & Abilities (Required Qualifications)
- Bachelor’s degree in business, economics, marketing, or related field.
- Experience and enthusiasm for the auto industry.
- English (mandatory)
- Proficient in the use of Word, PowerPoint, and Excel.
- Familiarity with statistical concepts and applications to research methodologies.
- Knowledge of both quantitative and qualitative market research methodologies including Conjoint and Max Diff.
- Knowledge of the South America consumer market (or Planning) and the automotive industry
- Strong written & oral communication skills; ability to present confidently to senior leadership as well as small and large audiences
- Ability to develop and communicate insights in a “story-telling” format which increases its “stickiness”
- A passion for the customer
- Intellectual curiosity, analytical patience, willingness to develop an idea into an insight through iteration and synthesis
- A collaborative, client-service orientation
- Ability to work and thrive in an environment with high level of complexity & ambiguity
- Marketing and Communication fundamentals
- Appreciation and understanding of market research & analysis methodology and basic statistics is a definite advantage
- Ability to deal with situations that are complex and ambiguous.
- Willingness to ask questions, take initiative and be resourceful.
- Demonstrated ability to work well in a collaborative, challenging, team environment.
- Strong critical thinking and analytical skills, especially the ability to synthesize large amounts of data involving multiple variables into comprehensive, yet concise, actionable insights.
- Excellent interpersonal skills and ability to work well with cross-functional teams.
- Outstanding organizational/project management skills and ability to work on multiple projects simultaneously, managing deliverables and deadlines.
- Detail oriented
What Can Give You A Competitive Edge (Preference Qualifications)
- Spanish (desirable)
- Strategic Agility
- Business Acumen
- Functional/Technical Skills
- Organizational Agility
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