This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
As a Cr oss-Tier Media Planner , you will play a key role in shaping media strategy and planning for an assigned vehicle brand. As the Buick Media Planner, you will help drive media strategy and planning for the brand. You will be asked to bring new ideas and strategies that will elevate the brand presence and positively influence our relationship to deliver on key media and brand KPIs.
KEY RESPONSIBILITIES:
- Contribute to the strategic vision and plan for individual nameplates and own the media planning process
- Direct work with our Media AORs and with our media operations process
- Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions
- Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans
- Effectively manage the allotted budget and drive appropriate investments and mix for your assigned nameplates and campaigns
- Integrate media ideas across the Marketing/Sales/Field/CX/Experiential/Branded Entertainment Teams, along with Creative AOR to facilitate the coordinated tiered National, Zone, LMA approach to all media channels
- Meet with media partners and evaluate offerings for brand fit
- Work with GM Research and Performance Marketing in the development of reports, mix models, identify and drive media KPIs across all channels and optimization plans
- Develop and foster a strong relationship with MediaOne central experts including Audience, Ad Tech, and channel leads
- Strategize and manage Test & Learn media initiatives
- Present and inform leadership across sales and marketing of media plans
- Work with internal stakeholders to identify and implement new media strategies
- Monitor and analyze key performance metrics; optimize campaign activities
- Collaborate with internal stakeholders and external agencies to gather inputs, build media plans using reach planning tools, generate outputs, and identify optimization opportunities.
- Analyze reach, frequency, and channel mix across national and local markets.
- Manage media budgets across national, zone, and LMA levels.
- Work with GM Research and Performance Marketing in the development of reports, mix models, identify and drive media KPIs across all channels and optimization plans.
- Monitor and analyze key performance metrics; optimize campaign activities.
REQUIRED CORE COMPETIENCIES:
- Forward looking mindset; the ability to spot trends and understand where the industry and opportunity will be in the future
- Thinks strategically and navigates effectively though complex situations
- Analytical data experience
- Ability to deliver results in an ambiguous environment
- Strong communication skills and the ability to influence
- Excellent research and presentations skills
- Takes initiative, is proactive, and composed under pressure
