This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
The Innovation Assistant Manager performs a key role in positioning General Motors as a leader in shaping the media landscape. The selected candidate will build and maintain a roadmap for continuous media innovation. This person will collaborate with in-house media activation, brand media leads, Global markets, research, analytics, and audience teams to ensure new media/innovation opportunities are vetted and developed for future scalability. This is a great opportunity for someone capable of bringing big-picture thinking to drive GM media innovation, while also being able to get tactical and move ideas forward from concept to reality!
Major Duties and Responsibilities:
- Identify and explore emerging media themes to enable future success and competitive advantages, both in the US and Globally.
- Support GM’s day-to-day input on current and future innovative media vendor relationships including defining key partners, setting up and leading regular touchpoints, communicating GM media innovation priorities and organizing cross-functional engagements.
- Develop innovation learning agenda, manage innovation budget, identify tests across brands and global markets, help activate campaigns, and work with analytics and research to drive insights and inform future strategy
- Collaborate across projects with multiple internal teams such as the Brand Media leads, GM Research, Analytics, Legal, Purchasing, etc.
- Create frameworks and toolkits that will allow both the US and global markets to leverage the innovation opportunities
- Create and support the development of presentations for C-suite leadership teams
- Work closely with industry groups and associations (ANA, WFA) to drive thought leadership that helps shape the future of the media ecosystem
