What Makes a Honda, is Who makes a Honda
Honda has a clear vision for the future, and it’s a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of “power” that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize “the joy and freedom of mobility” by developing new technologies and an innovative approach to achieve a “zero environmental footprint.”
We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.
If your goals and values align with Honda’s, we want you to join our team to Bring the Future!
Job Purpose
The Auto Sales Research Manager ensures an effective Auto Sales incentives strategy through research and analysis of industry sales trends. This role involves conducting thorough research on automotive competitors' national, regional, in-market, and state-level sales volumes and incentive campaigns. The position requires a strategic thinker to provide comprehensive examination of the competitive landscape and recommend actions to American Honda's executive leadership. The Research manager will contribute to developing new internal and external incentive platforms/tools, collaborating with both AHM and Japan staff.
Key Accountabilities
Conduct research regarding sales trends to quickly identify competitive market changes for the sales strategy, sales and marketing team to quickly adapt to efficiently maximize sales through capitalizing on opportunities and swift reaction to mitigate threa
Conduct comprehensive national, regional, and state-level market incentive studies utilizing industry data, vendor analysis/reporting, competitor in-market incentives, and available internal dat
Examine automotive competitors’ incentive tactics, data/statistics and collaborative discussions with AHM executive leadership, national management and regional field teams to determine targeted strategies and countermeasures
Generate and provide American Honda executive leadership team with comprehensive analysis of automotive competitors' in-market / state-level incentive actions & adjustments, reviewing sales volume targets and market situations across Internal Combustion Engine (ICE) vehicles and Battery Electric Vehicle (BEV) segments
Deliver effective & efficient recommendations regarding incentive cycle plans, monthly implementation and mid-cycle countermeasures and potential pivots
Produce PDCA (Plan-Do-Check-Act) cycles as it relates to identified KPI’s / Targets.
Provide an elevated level of strategic thinking with the expectation of encompassing persuasion with business partners and/or executive leadership team on Auto Sales Fiscal Plans & organization strategy
Develop innovative solutions that address and counter both ICE and BEV market competitor incentive landscape.
Collaborate with Honda & Acura executive leadership, Global Leadership, Marketing senior management and Incentives teams to manage the creation/ launch of ICE & BEV regional incentive programs.
Ensure clear communications within the team and with other departments such as Marketing, S&PP, Logistics, NBEX, etc
Produce in-depth regional and state-level incentive proposals and countermeasures for the American Honda executive leadership team based upon market competitors’ campaigns, volume targets and in within budget.
Emphasize efficient spending to stay spending within budget
Qualifications, Experience, and Skills
Bachelor’s degree in Statistics, Finance, or Business Administration or Related Field Experience required
A degree in Statistics, Economics, Finance, or Business Administration a plus
8+ years of relevant work experience in the automotive industry
Experience leading a team preferred.
Knowledge of vehicle incentive programs including a thorough understanding of leasing and financing options
Working knowledge of Residual Value setting process and influencers
Experience with financial cost estimate and budget reconciliation
Strong research, analytical and problem-solving skills are required.
Proficient in Power BI, Excel, Word and PowerPoint required and knowledge of AI.
Strong finance, accounting, budget and forecasting preferred. § Excellent oral and written communications skills with ability to communicate in a cross-functional environment (sales operations, marketing, zones/field, audits and accounting)
General knowledge of automotive incentive functions and the automotive industry is required
Experience in SIMPL (Sales Incentive Manager Planner), ECMS/Offer Management Web Publisher, JIRA Board, Agile Training desired
Working Conditions
Overtime is periodically required. Must be flexible to set up last minute programs and bulletin
Fast-paced work environment requiring quick turnaround for new programs and consumer site update
100% accuracy on all incentive communications is required for National exposure of consumer and dealer facing offers and programs
What differentiates Honda and make us an employer of choice?
Total Rewards:
Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
Regional Bonus (when applicable)
Manager Lease Car Program (No Cost - Car, Maintenance, and Insurance included)
Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
Paid time off, including vacation, holidays, shutdown
Company Paid Short-Term and Long-Term Disability
401K Plan with company match + additional contribution
Relocation assistance (if eligible)
Career Growth:
Advancement Opportunities
Career Mobility
Education Reimbursement for Continued Learning
Training and Development Programs
Additional Offerings:
Lifestyle Account
Childcare Reimbursement Account
Elder Care Support
Tuition Assistance & Student Loan Repayment
Wellbeing Program
Community Service and Engagement Programs
Product Programs
Free Drinks Onsite
Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.
For more detail, salary and company information, use the apply link
