Hybrid OR Remote : This role is based remotely but if you live within a 50-mile radius of [Atlanta, Detroit, or Warren], you are expected to report to that location three times a week, at minimum
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
The Role:
We're looking for a RevOps-native Acquisition Leader to drive net-new new vehicle subscriber growth across the OnStar ecosystem, with added responsibility for managing acquisition and retention performance tied to strategic partner programs . This role requires someone who blends dealer-channel strategy , partner enablement , and RevOps execution —leading a cross-functional team in a complex environment where dealers and partners generate demand and marketing ensures no opportunity is missed . You’ll be accountable for driving double-digit subscriber revenue growth in 2026 by optimizing the entire revenue engine—from the point of sale to downstream engagement—across both franchise sales channels and embedded partner ecosystems .
Why This Role Matters:
This isn’t a traditional RevOps or partner marketing role. It’s a revenue-first, systems-led, team-oriented position designed to grow the business in two of our highest-leverage areas: new vehicle acquisition and partner-driven subscriber activation and retention . You’ll lead the team that ensures every new vehicle sold and every partnership executed translates into sustainable, high-intent subscriber growth. You’ll thrive in this role if you’re energized by ambiguity, fluent in both internal and external growth levers, and ready to build a platform for durable, partner-augmented scale.
What You’ll Do (Responsibilities):
- Own full-funnel acquisition for new vehicle buyers through RevOps principles —from dealer pipeline to advisor-led conversion and digital channel supplementation—while integrating downstream retention signals to inform acquisition quality.
- For partner programs (OEM and audio), lead end-to-end RevOps strategy across both acquisition and retention , ensuring performance from activation through renewal.
- Design and scale new vehicle dealer acquisition playbooks that align with variable dealer performance, incentives, and delivery models.
- Partner closely with the Dealer, Advisor, Marketing, and Partner teams to orchestrate lead follow-up, behavioral nudges, and subscription lifecycle triggers.
- Build operational systems that connect sales, product, and marketing data across internal and partner-driven systems—powering daily decisions even when the data is fragmented.
- Oversee eCommerce flows and provide strategic input into web and app conversion pathways tailored for new vehicle buyers.
- Use CRM, partner telemetry, and sales ops tools to manage campaign triggers, cohort retention, and lifecycle-based upsell or recovery programs.
- Lead, coach, and develop a 2–4 person team of analysts and growth operators.
