Hybrid OR Remote : This role is based remotely but if you live within a 50-mile radius of [Atlanta, Detroit, or Warren], you are expected to report to that location three times a week, at minimum
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
The Role:
We're looking for a RevOps-native Acquisition Leader to drive net-new pre-owned subscriber growth across the OnStar ecosystem – whether vehicles are sold within or outside our franchise network. The ideal candidate blends dealer-channel strategy , RevOps execution , and data-driven marketing orchestration , leading a cross-functional team in a complex environment where dealers generate demand and marketing ensures no opportunity is left behind. This role owns our 2026 mandate: grow pre-owned subscriber revenue by double digits YoY , targeting customers often overlooked in traditional models. You’ll lead a nimble, high-output team and build scalable systems to convert pre-owned buyers who fall outside standard acquisition and attribution frameworks .
Why This Role Matters:
This isn’t a traditional RevOps role. It’s a revenue-obsessed, systems-led, team-oriented position designed to grow the business where it happens—in the hands of advisors, in the tools of dealers, and in the experiences of pre-owned customers who didn’t come through the front door.
You’ll lead the team that closes the gap between interest and action—and builds a platform for sustainable, high-intent subscriber growth. You’ll thrive in this role if you’re energized by complex systems, motivated by measurable impact, and ready to lead a team that moves the needle every day.
What You’ll Do (Responsibilities):
- Own full-funnel acquisition for pre-owned vehicle buyers through RevOps principles: from dealer pipeline to advisor-led conversion and digital channel supplementation.
- Design and optimize pre-owned dealer acquisition playbooks that scale across different markets and store performance.
- Build operational systems that link sales, product, and marketing data to power daily decision-making – especially when the data is imperfect.
- Partner closely with the Dealer, Advisor, and Marketing teams to prioritize follow-up, lead scoring, and behavioral nudges that increase close rates.
- Oversee eCommerce flows, supporting a deliberate shift to digital where pre-owned customer behavior warrants.
- Use CRM, marketing automation, and sales ops tools to manage campaign triggers and conversion programs.
- Lead, coach, and develop a 4–6 person team of analysts and growth operators.
