Tasks
VP, Products and Marketing
Develop and implement products and programs for dealers and customers that drive PFS revenue and support OEM sales targets and KPI’s. (Porsche (PCNA) /Bentley (BMI)/Lamborghini (ALA) /Bugatti/Rimac)
Lead multiline business units including Ancillary Products, Porsche Auto Insurance and Mobility Services, including third-party relationship oversight, product development and full P/L responsibility.
Responsible for the design and implementation of all marketing, CRM and communication strategies with a focus on customer acquisition and loyalty in line with Porsche’s luxury strategy.
Oversee financial reporting services (related to sales support programs and product portfolios) to drive results and ensure KPI’s are met.
Responsible for all Marketing related budgeting and forecasting for PFS’ core business and multiline businesses for all OEM brands.
Contribute to PFSUS’ overall strategy and corporate KPI results as a Senior Leadership Team member.
Foster a corporate culture which embodies the Porsche Code of Conduct and PFS Culture Pillars with consistency and high employee satisfaction.
Multiline business management
Responsible for PFS’ ancillary protection plan products portfolio, including Safe Guard Inc, (SGI) vendor management, product development, budgeting/forecasting and profitability (US and Canada).
Responsible for the Porsche Auto Insurance product including Mile Auto vendor management, strategic product development, introduction and expansion in US market.
Support ongoing exploration, development and implementation of additional business opportunities to generate bottom-line profitability.
Mobility Services
Lead development of overall strategy, sales execution, operational management, and financial contribution for mobility services.
Develop implementation plans for future mobility concepts, including program design, product offerings, pricing, and communication strategy.
Product and Program Management
Lead ongoing product development for core business offerings (lease/retail) to refine and expand products to achieve Strategy 2030 goals.
Develop and implement sales support programs for financial services offerings which ensure alignment with importer sales goals. (US and Canada for BMI/ALA/Bugatti/Rimac)
Develop and implement approved initiatives with the US sales companies in the context of the cooperation model to achieve Strategy 2030 objectives.
Oversee development of financial services presentations for corporate and importer events to ensure mutual success.
Oversee ongoing benchmark competitive financial services products from OEM captives and banks to analyze competitive interest rate and residual value positioning to derive program recommendations.
Marketing Communications
Responsible for developing marketing strategies for all product offerings to support profitability goals as defined in the PFS Group Strategy.
Responsible for developing hyper-targeted marketing technology strategy including content development and related channel distribution in line with new target groups and luxury strategy.
Oversee development and publication of financial services sales support programs, pricing program bulletins and Dealer network information notices.
Oversee financial services consumer Point of Sale (PoS) collateral materials and digital content, including promotional and corporate merchandising to support objectives.
Responsible for experiential events designed to drive customer and dealer engagement.
Ensure compliance of financial services products and corresponding communications with regulatory and legal requirements.
For more detail, salary and company information, use the apply link
