At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!
The Director, Ticket Operations role leads ticket operations and sets the expectations and delivery for providing first class customer service.
The position will focus on achieving successful planning and strategy of all Richmond Raceway ticket operations. This role oversees the entire ticket operations to ensure from the purchase process to the event weekend that customers are experiencing a first-class guest experience in all of our locations.
Essential Duties and Responsibilities
Development & implementation of efficiency opportunities within the Ticket Operations Departments
Development of all corporate initiatives, including:
Digital Ticketing
TicketMaster efficiency opportunities
Event Builds
System Access
New Controls
Continued development & expansion of an online buying experience
Oversight of the process all EBMS & Comp Ticket accounts
Oversight of all Event weekend Ticket Operations
Staffing
Will Call Operations
Nightly Reconciliation
Final Event Report
Assist in the distribution of all pertinent policy communications & updates
Participate in the development of an enterprise-wide secondary marketing Strategy
Continue to work with Sales Academy & consumer marketing groups to find new revenue streams, new fan segments.
Maintain ticketing calendar to ensure renewal and onsale timeline are communicated and completed on time.
Oversee product training for Sales Center & Academy
Work with centralized admissions & data strategy on pricing strategies & execution
Design, implement and execute the overall ticket operations plan
Work with the Sales Academy team to drive overall increase in ticket sales revenue, ticket sales, suite sales, tailgating and other such programs
Manage the ticket operations staff on a day-to-day basis to ensure that all ticket responsibilities are attained
Assist in the management of the ticket operations department budget
Work with colleagues within the regions and from other departments within the organization to ensure that all possible revenue and efficiency opportunities are achieved
Assist in the strategic planning of long‐term ticket sales programs and initiatives
Remain aware of trends in the industry and marketplace
Develop a research plan to measure and monitor ticket buyer opinions
Ensure a high level of customer service at all races and events
Directly supervises assigned staff
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws including but not limited to interviewing, hiring, and training employees; planning, assigning, and directing work; coaching and resolving issues and concerns
Other duties as assigned
Qualifications
Bachelor’s degree from four-year college or university; or three to four years related experience and/or training; or equivalent combination of education and experience. Bachelor’s degree in Business, Sport Management, Marketing, or related field preferred
Minimum experience of 5 years in the sports and entertainment industry
Ability to lead teams in a fast-paced, revenue-driving environment
Self-motivated with ability to multitask
Strong operational knowledge of Ticketmaster, Tickets.com and/or ProVenue Ticketing System
Ability to use Microsoft Dynamics CRM software
Effective interpersonal skills, problem-solving abilities, and leadership skills
Excellent people skills, with an ability to interact professionally with internal and external clients at all levels within an organization
Ability to manage budgets effectively
Must possess strategic thought to spur fresh ideas
Ability to effectively present information to management and prospects in both oral and written form
Flexibility to work necessary hours including evenings, weekends & holidays
Understanding of racing, including an appreciation of the fan experience, a plus
Customer service focus; committed to catering to potential clients at every level
Strong attention to detail and accuracy
Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common factions, and decimals
Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
Ability to navigate and problem solve situations with timely resolutions
Proficient with Microsoft Office, with an emphasis on Excel, Word, and Outlook. Proficient with internet programs and applications, i.e., Ticketmaster, Tickets.com ticket selling system
Previous CRM Platform experience required
Apply Now!
Learn more about this role and our team by applying at https://careers.nascar.com/ for consideration.
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.
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