At McLaren Racing, we’re not just here to try to take the chequered flag. We’re here to excite our fans, inspire our people and deliver for our partners. And we’re also committed to evolving our sport, our industry, and our technology, too.
Purpose of the Role:
The purpose of this role is to support the publishing of content across McLaren Formula 1’s social media channels, with a focus on delivering against our business objectives, ultimately driving continuous engagement and channel growth.
The postholder is accountable for ensuring our social media channels are active daily, from a regular publishing cadence to proactive community management, while also ensuring content is planned at least a month in advance.
Role Dimensions:
You will report into the social media manager and be a part of McLaren Racing’s wider digital team, providing you with the opportunity to collaborate with and learn from the best professionals in their respective fields in Formula 1.
This role provides hybrid working but requires you to be at the McLaren Technology Centre (Woking, UK) at least three days per week (except for when traveling for grands prix) to capitilise on content capture opportunities and collaboration with colleagues.
McLaren operates in a fast-paced, high-performance environment, and the nature of racing on weekends and working in social media means regularly working during unsocial hours including worldwide travel.
Principal Accountabilities:
Publishing of content across all social media channels in line with McLaren’s overarching social media strategy.
Hands-on creation of content for all McLaren F1 social channels, including but not limited to, phone capture, photography, photo and video editing and copywriting.
Be at the heart of content ideation, collaborating with the wider digital team and external freelancers to deliver engaging content to fans.
Deliver weekly and monthly social media plans, while clearly communicating plans to stakeholders at all levels.
Adhere to team processes, guidelines and policies set by McLaren Racing.
Enforce and maintain McLaren’s tone of voice across all channels.
Devise creative ways to drive sign-ups to McLaren Plus, the McLaren App, and drive traffic to the McLaren website and the McLaren Store.
Support in the execution of partner and licensing content across McLaren Racing’s social channels in line with contractual rights.
Knowledge, Skills and Experience:
Experience in social media publishing and community engagement at a professional sports team.
On the ground experience operating in a high-pressure live sports environment is essential.
Excellent copywriting, proofreading and editing skills, demonstrating a clear understanding of social media tone of voice.
Demonstrable passion for social media community engagement and an understanding of the role that social media plays in sports fan engagement.
A demonstrable interest and understanding of Formula 1 is essential.
Proficient social media platform knowledge, including an understanding of best practices across every social media channel with the ability to articulate this when educating internal and external stakeholders.
Strong proactive communication skills, from verbal to email and instant messaging.
Demonstrable ability to identify and execute social media trends.
Basic video and photo editing skills for social media content.
Basic graphic editing skills in Adobe Creative Cloud.
Experience working in a similar role in motorsport is helpful, but not essential.
Personal Attributes:
Positive, optimistic mindset with a "can-do" attitude.
Trustworthy team player.
Ability to perform under pressure.
Open to feedback to continuously develop.
A drive to consistently deliver work to the highest standards.
What can McLaren offer?
We constantly strive to be better tomorrow than we are today. Our ambition is to be the most pioneering and exhilarating racing team in the world, and our collective task is to set the standards for high performance in sport. We show up every day with energy and enthusiasm, ready to play our part.
We encourage and support diversity, equity and inclusion. We will actively promote a culture that values difference and eliminates discrimination in our workplace.
McLaren Racing is based at the iconic McLaren Technology Centre (MTC) near Woking. Here at McLaren, we offer hybrid working with 3 days a week based in the MTC.
Our state of the art, sustainable campus offers many facilities including a gym, restaurant and indoor and outdoor break-out areas, as well as direct access to park and common land. The MTC is connected to Woking mainline station via regular shuttle buses, from which London Waterloo is a 30 minute train ride.
We offer a comprehensive package of benefits including private healthcare, car schemes, life insurance and generous pension contributions.
