Role Overview:
As a key member of the business development team, the BDE plays a crucial role in researching potential sponsors, creating sales collateral and managing the department’s database.
Main Responsibilities:
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Creation of Sales Collateral:
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Create highly appealing and engaging sales collateral – working with in-house designer and copyrighting team to ensure first class visual and written word story telling - to showcase MRUK offerings and benefits to potential sponsors during initial outreach and/or early stage discussions
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Inform/create compelling pitch strategies/angles for specific prospects - combining detailed research of the companies themselves and knowledge gained from involvements in early stage exploratory discussions with those prospects - to ensure maximum relevancy and likelihood of success in terms of moving them through our sales funnel
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Create tailored sponsorship proposals once discussions with prospects are more advanced, effectively matching their objectives to our offering/assets, but bringing the story of a potential partnership to life in as compelling a manner as possible, incorporating best in class visuals and creative ideas, essentially to ensure prospects feel like they are being offered something very unique which will deliver tangible business benefit
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Research and Database Management:
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Conduct thorough research to identify potential sponsors, including industry trends, competitors, and market landscapes.
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Maintain accurate and up-to-date records of sponsors and potential leads using company databases and CRM systems.
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Regularly update and cleanse the database to ensure data accuracy and integrity.
sponsor profiles, including business size, industry sector, and marketing objectives.
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Management of Agency Relationships:
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Work closely with external agencies to coordinate sponsor-related activities, ensuring effective communication and timely deliverables.
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Foster strong relationships with agency partners to facilitate collaborative efforts and maximise sponsorship opportunities.
Requirements:
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Excellent understanding of sponsorship as a discipline, in terms of what drives companies to get involved, and thus an understanding/POV on what we as a team need to provide and say to the marketplace in order to maximise our chances of success
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Advanced level of strategic thought, ability to digest company annual reports and knowledge gained through discussions with prospects, to then build an offering/sponsorship package/proposal that will deliver against the objectives that they have made clear
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Prior experience in business development/sales.
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Sports sponsorship, if not motorsport sponsorship, experience
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Bachelor's degree in Business, Marketing, or a related field.
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Strong written and verbal communication skills, including the ability to create captivating sales decks and compelling messages.
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Strong sense of style and what will appeal visually speaking to prospects when it comes to sales decks- Excellent research and analytical skills, with the ability to gather and synthesize information from various sources.
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Proficiency in using CRM systems and databases for recording and managing sponsorship leads.
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Demonstrated organisational skills and attention to detail, ensuring accurate and up-to-date data management.
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Ability to work independently as well as collaboratively in a team environment.
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High level of professionalism and confidence in engaging with potential sponsors.
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Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Travel:
Whilst this is a factory-based role, there may be the opportunity to travel with the team occasionally.
For more detail, salary and company information, use the apply link
