*NOTICE* This is an in-person opportunity. In order to be considered, you must have the ability and willingness to be on-site in Indianapolis, IN for the duration of the internship. At this time, there are no remote options. Thank you!
POSITION TITLE: Diverse Leadership in Motorsports Program (DLMP) - Marketing Intern
DEPARTMENT: IMS Marketing
REPORTS TO: Community Outreach and Fan Engagement Manager
POSITION LOCATION: Indianapolis, IN
FLSA STATUS: Non-Exempt
WORKER CATEGORY: Intern
DURATION OF INTERNSHIP: January - October 2025
COMPANY SUMMARY:
Penske Entertainment is a leading provider of world-class sports and entertainment. The organization consists of three prominent entities:
- Indianapolis Motor Speedway is the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
- INDYCAR is the Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone.
- IMS Productionsis a multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.
The Penske Entertainment experience is fast-paced, diverse and impactful. Through its business units, the organization reaches audiences on an international scale, focused on delivering exceptional products from start to finish. Employees of Penske Entertainment are challenged daily in a demanding, yet rewarding environment that is best suited for dedicated professionals who want to reach their ultimate potential amid the excitement, tradition, and pageantry of the World’s Greatest Race Course and our premier open-wheel racing series.
DLMP SUMMARY:
Penske Entertainment's Diverse Leadership in Motorsports Program (DLMP) is dedicated to providing unique and enriching opportunities to ethnically and/or racially diverse college students who hope to secure full-time employment in the sports and entertainment industries after graduation.
DLMP interns will be a part of the broader College Program, working and learning as members of their respective departments to receive valuable hands-on experience within those fields while receiving ongoing access to programming designed to support a well-rounded experience.
Participants will develop both their personal and professional skills by forming meaningful relationships with experienced professionals, working collaboratively with their cohort, and expanding their knowledge of the Indianapolis community while serving as ambassadors of Penske Entertainment.
In addition, DLMP interns specifically, will engage in a variety of activities focused on Diversity, Equity, Inclusion, and Belonging. This enhanced programming includes time with various leaders in the broader Indiana sports community to learn about their organizations, their DEI efforts and feedback on the skills and experiences that sports, and entertainment organizations are looking for.
POSITION SUMMARY:
To participate in grassroots marketing efforts which include traveling to various events aimed at interacting with consumers, generating consumer lead, and representing the Indianapolis Motor Speedway. The Field Marketing Team is responsible for successful execution of the event, they must represent the image of the brand and provide a memorable experience for everyone they encounter. The Field Marketing Team is a paid promotional internship program. The team is onsite at IMS during major race weekends interacting with fans and assisting with event operations. Outside of race weekends the Field Marketing Team is located at community events, festivals, and other racetracks throughout Indianapolis and surrounding cities. The Marketing Intern is part of the College Program and is eligible for all relevant programming and experiences.
ESSENTIAL DUTIES AND RESPONSIBILITES:
- Manage displays and collateral at all events (including set-up and tear down)
- Engage fans of all ages/backgrounds at events and identify future events from consumers
- Manage and operate the Rookie Zone during May, Brickyard, and other race weekends at IMS
- Build database by getting fans to sign-up for giveaways and other promotions
- Become a credible brand expert for the Indianapolis Motor Speedway and the INDYCAR Series
- Develop and maintain knowledge of the IMS brand and various athletes
- Provide ideas, contacts, suggestions on program improvement and work directly with Community Outreach Manager
- Be the outgoing personality that captivates an audience and excites fans to experience the Indianapolis Motor Speedway
QUALIFICATIONS:
- Must be 21+
- Currently enrolled or recently graduated from a four-year College/University
- Passionate about sports, motorsports and/or sports marketing
- High integrity and confidentiality
- Result oriented and creative
- Possess strong interpersonal, communication, analytical, written, and verbal skills
- Innovative thinker and self-starter with perseverance to lead teams to success
- Local market knowledge is a plus
- Passion for community engagement and storytelling
- Bilingual candidates preferred
- Be able to lift and carry 50 lbs.
CONDUCT:
- Maintains high level of energy during entire duration of shift
- Must be able to work exceptionally well with others in a close team environment
- Charming and outgoing attitude during shifts
- Embodies the brand values during every shift
- Must be polite, courteous, and treat all consumers respectfully regardless of the situation
- Must comply with local, state, and federal law
- Must be able to sit and stand for extended periods of time during events.
- Must treat the company vehicle with care whether on or off the road
INTERNSHIP PERKS:
- Paid internships
- Shadowing, mentoring, and training opportunities with successful marketing motorsport professionals
- Select IMS Gear
- Hands on experience in a fast-paced environment
- Be part of racing history working at the Racing Capital of the World
WORK HOURS:
Must have 100% availability during event times:
Month of May:
- May 1 Kick-off to May
- May 3 IMS Event
- May 10-11 GMR Grand Prix Race Weekend
- May 14-19 Practice Days / Qualifications
- May 22 IMS Community Day
- May 24 Miller Lite Carb Day
- May 25 Legends Day
- May 36 Indianapolis 500 Presented by Gainbridge
- Additional days in May be required for set-up and tear down of events.
Brickyard Weekend:
IMSA Weekend:
SRO Weekend:
Additional requirements
- Must be available to work weekends
- Must have a flexible schedule
- Must be willing to work unusual hours
- Select event days February-April and June-October will be required. Manager will communicate those dates as they become available
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Ability to occasionally lift and/or move up to 50 pounds
- Physical demands consist primarily of standing, walking, and sitting. Must be able to stand and remain mobile for extended periods of time during events. Must be able to sit for extended periods of time during long drives in an IMS vehicle.
- Must be able to see and hear in the normal range with or without correction and communicate verbally and in written form with great facility and must be able to be understood.
- Must have the stamina to work long hours and must be willing to work an irregular schedule, which may include weekends or evenings.
- Work outdoors requires physical strength and stamina to endure extreme heat, cold, rain and other conditions.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Work is primarily performed outdoors with exposure to the weather elements.
- Employee is faced with frequent interruptions and must work in close proximity to others.
- The noise level in the work environment can be loud, due to professional racing events.
EQUAL OPPORTUNITY EMPLOYER:
Penske Entertainment provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. The Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and/or events.
