At McLaren, our
mission is to set the standard for high performance in sport. Everyone, in
every part of the team, has a role to play. So if you want to test your ideas
with the world watching... And measure your progress in milliseconds... And
play your part in racing history... You belong here. High performance starts
with you.
Purpose of the role:
The Senior Executive, CRM, will play a pivotal role in managing McLaren's fan marketing program, which includes overseeing the Salesforce Marketing Cloud, Sales Cloud, McLaren Plus community, and all related CRM campaigns.
This role is integral to shaping and delivering content across all email and mobile communications, enhancing McLaren’s database and fan loyalty initiatives.
Role dimension
Reporting directly to the Senior Manager, CRM, the Senior Executive, CRM will work closely with commercial teams to develop and execute industry-leading fan engagement campaigns. These campaigns aim to drive website traffic, enhance brand engagement, and achieve specific conversion goals.
This position offers a hybrid working arrangement, requiring attendance at the McLaren Technology Centre (Woking, UK) at least three days per week to foster collaboration. Given McLaren's fast-paced, high-performance environment, occasional work outside standard hours, including weekends, may be required.
Principal Accountabilities
- Develop and execute effective fan communication strategies for different audience segments across email and mobile platforms, ensuring all CRM activities are completed on time (design, build, send).
- Apply best practices in email marketing, continually seeking innovative ways to improve processes, content, and communication strategies.
- Design and implement test plans for ongoing learning and optimisation of campaign performance.
- Create and execute a detailed data segmentation plan for each campaign.
- Identify opportunities to integrate partners into email campaigns and data strategies.
- Regularly report on global email marketing activities, using insights to optimise and enhance campaign performance.
- Analyse email engagement data to generate actionable insights, driving continuous improvement in email marketing performance.
- Collaborate with social media and digital teams to ensure seamless integration across all digital communication channels.
- Build a strong relationship with Salesforce, developing a roadmap to maximize the platform’s effectiveness.
- Ensure Salesforce systems are fully optimised, meets business requirements, and are integrated across departments.
- Manage customer data with precision, leveraging analytics to extract valuable customer insights and inform decision-making.
- Play a key role in digital transformation efforts by integrating CRM with other digital tools and platforms.
- Collaborate with Licensing colleagues and third-party suppliers to align McLaren’s licensing strategies with digital communications.
- Utilise McLaren’s extensive database to drive traffic to the McLaren Store and third-party licensee websites.
- Provide regular updates and insights to senior leadership on CRM performance and emerging customer trends.
- Ensure all CRM practices comply with relevant data protection regulations and company policies.
- Work closely with Licensing colleagues and third-party suppliers to drive cohesion between McLaren’s licensing plans and digital communications.
- Leverage the scale of McLaren’s database to drive traffic to the McLaren Store and third-party licensee websites.
Knowledge Skills and Experiences
- Experience working with CRM platforms.
- Previous experience working with Salesforce Marketing Cloud and Sales Cloud is essential.
- Technical expertise in CRM campaign setup, email communications, customer journeys, digital analytics, and platform integrations.
- Strong analytical skills paired with commercial acumen.
- Deeply customer-centric, always putting fans at the heart of your work.
- Proven experience in writing, proofreading, and copy-editing.
- Exceptional attention to detail with a strong sense of design and layout.
- Highly organised with solid experience in scheduling, time tracking, and resource management.
- E-commerce experience, preferably within the sports industry or luxury brands.
- Creative problem-solver with the ability to address challenges effectively.
- Strategic thinker who provides clear storytelling direction and vision for the business.
- Credible communicator who embodies McLaren's values and acts as a role model.
- Committed to challenging the status quo and holding yourself to the highest standards.
- Takes ownership of both successes and failures, consistently striving for improvement.
- Excellent collaborator who builds trust easily and maintains strong relationships both within and outside the organisation.
What can
McLaren offer?
We constantly strive to be better tomorrow than
we are today. Our ambition is to be the most pioneering and exhilarating racing
team in the world, and our collective task is to set the standards for high
performance in sport. We show up every day with energy and enthusiasm, ready to
play our part.
We encourage and support diversity, equity and
inclusion. We will actively promote a culture that values difference and
eliminates discrimination in our workplace.
McLaren Racing is based at the iconic McLaren
Technology Centre (MTC) near Woking. Here at McLaren, we offer hybrid working
with 3 days a week based in the MTC.
Our state of the art, sustainable campus offers
many facilities including a gym, restaurant and indoor and outdoor break-out
areas, as well as direct access to park and common land. The MTC is connected
to Woking mainline station via regular shuttle buses, from which London
Waterloo is a 30 minute train ride.
We offer a comprehensive package of benefits
including private healthcare, car schemes, life insurance and generous pension
contributions.
