Position Overview
My Porsche is more than a way to control your vehicle remotely -it is the digital companion that keeps you connected to Porsche across the entire customer journey. From the moment someone begins exploring the brand, through the buying journey and everyday ownership, the app brings together vehicle services, personalized content, and brand experiences in one premium touchpoint.
The My Porsche Product Manager shapes that experience end to end - setting the North America product vision, translating customer and business needs into clear requirements, and guiding delivery, launch, and continuous improvement. Working hand in hand with Porsche AG (PAG), Porsche Digital (PDI), Porsche Financial Services (PFS), and the North American Porsche Center network, this role blends analytical and technical strength with empathy for the driver, cross-functional leadership, program management, and a relentless focus on measurable impact. Furthermore, the role explores various additional opportunities across the customer journey to excite prospects and improve customer experiences; avenues such as integration into Porsche Center Websites, service scheduling, test drive scheduling and event booking are just some of the examples within this scope.
Primary Responsibilities
- Own and continuously refine the North America app strategy, aligning global and regional objectives to strengthen Porsche’s premium omnichannel experience.
- Act as the primary business interface for My Porsche across PCNA, PFS, PAG, etc. ensuring customer and business needs are captured, clarified, and translated into prioritized into the global development streams.
- Shape and govern the initiative pipeline - framing epics, defining outcomes, and supporting Business Owners in prioritization and trade-off decisions across portfolios.
- Monitor competitors, digital trends and conduct customer/user research to identify opportunities and provide strategic recommendations that guide the roadmap and elevate the end-to-end customer experience.
- Align with internal stakeholders, PAG, and the Product Manager community to define, maintain, and communicate the U.S.-market roadmap for the mobile app.
- Provide product leadership oversight through key agile touchpoints (e.g., planning, reviews, and retrospectives), removing escalations and enabling Product Managers to execute effectively.
- Lead stakeholder alignment and decision-making across functions, guiding Product Managers on priorities, sequencing, and scope based on customer value and business impact.
- Set outcome targets and KPIs, review performance analytics with Product Managers, and steer continuous improvement through data-driven backlog and roadmap adjustments.
- Communicate progress, risks, and decisions to leadership and governance forums (including committee presentations), and facilitate working sessions that connect long-term strategy to near-term execution.
- Oversee release governance and business readiness, ensuring launches meet quality standards and deliver against customer and business needs across the Porsche ecosystem and North American dealer network.
- Partner with PAG and PDI to plan budgets and allocate resources across initiatives, ensuring Product Managers have the capacity and support to meet product goals.
- Lead the Service Scheduler audit across the app and dealer network experience - assessing end-to-end performance, identifying gaps and root causes, and driving an aligned action plan with PCNA field colleagues and stakeholders to improve customer experience.
- Manage and develop the My Porsche Product Specialist (contractor), to drive tool adoption and Porsche Center support.
Qualifications
Education:
- Bachelor’s degree in Business, Engineering, IT, Marketing/Sales, or equivalent required
- Graduate degree or MBA is preferred
Experience (Job and Industry):
- 7+ years of experience in the Automotive, CRM or Consulting industry
- Experience in managing complex, international projects
- Experience in Product Management (upstream and/or downstream)
- Experience with agile working methodologies (Scrum and/or SAFe certification preferred)
- Comprehensive knowledge of digital trends, products and new technologies
- Experience in web or mobile app development or UI/UX is a plus
Skills and Competencies:
- Ability to think entrepreneurially, take initiative and inspire and convince others
- Ability to prioritize needs of multiple stakeholders, identifying interdependencies and delivering the most optimal solution
- Profound experience with project management within an international and cross-departmental work environment
- Ability to work with a high degree of detail orientation and accuracy
- Ability to prioritize tasks in high pressure performance environment
- Independent and anticipating work style, requiring limited direction; high dedication
- Strong strategic and analytical skills needed
- Strong business and technological acumen necessary
- Strong influencing and presentation skills
- Advanced experience with standard MS Office applications (especially PowerPoint and Excel)
- Team player with excellent interpersonal skills and a positive, solution-oriented attitude
- High customer orientation
The salary range for this role is $115,000 to $135,000. However, it is important to note that at Porsche compensation range is dependent on geographic location. Individual salaries within each range are determined through a wide variety of factors including but not limited to education, experience, knowledge and skillset.
Porsche reviews compensation regularly and may adjust base salaries to reflect market competitiveness.
In addition to salary, individuals may be eligible for a discretionary performance bonus. Our full suite of benefits includes:
- Paid Vacation
- Paid Holidays
- Paid Sick leave
- 401(k) match
- Medical, dental and vision coverage
- Tuition and certification reimbursement
- Life Insurance
- Short and Long Term Disability Coverage
- Subsidized gym membership program
- Subsidized Porsche and VW leasing programs
Physical Requirements
- While performing the duties of this job the employee is required to talk, hear, walk, sit, stand, climb stairs on occasion with prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift 15 pounds at times.
- Must be able to effectively work and complete tasks in an open office/noisy environment.
