At Valvoline Global Operations, we're proud to be The Original Motor Oil, but we've never rested on being first. Founded in 1866, we introduced the world's first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry.
With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. We are driven by innovation and committed to creating sustainable solutions for a better future.
Our corporate values,Care, Integrity, Passion, Unity, and Excellence,are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve.
Job Overview
Reporting to the Regional Marketing Manager, this role is responsible for driving sell-out growth across the assigned territory by creatively leading trade marketing strategy and activation with wholesale and traditional distributors. The role focuses on in-market strategy, but also execution, customer-facing programs, and distributor engagement to increase offtake, visibility, and distribution.
Primary Duties and Responsibilities
- Drive trade activation programs to increase sell-out across distributors, including promotions, incentives, and retail programs.
- Design and execute trade programs to increase sales.
- Work closely with partners on marketing long and short-term plans.
- Develop promotions, incentives, and activation mechanics.
- Drive distributor execution excellence.
- Act as equal partner for both sales and cooperating vendors.
Distributor Management
- Co-create and own distributor activation plans, ensuring strong execution and alignment with commercial objectives.
- Build distributor marketing capabilities.
- Ensure execution compliance.
Field Execution
- Conduct regular field visits in region to monitor execution, visibility, and promotional effectiveness.
Campaign & Launch Activation
- Activate campaigns and product launches with strong local execution and customer adaptation.
Budget & ROI
- Manage trade marketing budgets and track ROI of activation initiatives.
Education
- Minimum bachelor’s degree in business or marketing.
Work Experience
- At least 7 years’ working experience.
Knowledge, Skills, and Competencies
- Minimum 5-6 years of marketing or sales experience in B2B partner marketing, preferably in the automotive industry.
- Experience in FMCG and trade marketing activation is essential.
- Experience with sponsoring activities is a huge advantage.
- Fluent in English, with Russian and other languages a plus.
- Excellent interpersonal and communication skills with a strong customer focus.
- Proactive, self-starter, independent, and willing to take ownership.
- Hands-on mentality, results-driven, sales credibility.
- Comfortable working in a fast-moving environment.
- Fast learning, self-esteem with an eye-for-detail are the BIG pluses.
- Comfortable working with people is a BIG plus.
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