Key Responsibilities:
-Conduct market research and analysis to understand fleet operators’ challenges, regulatory requirements, purchasing behavior, and industry trends.
-Define and maintain product positioning, messaging frameworks, and target personas for fleet management and maintenance solutions, ensuring clarity and consistency across all customer-facing touchpoints.
-Develop and execute go-to-market strategies for new product launches and product enhancements, including segmentation, positioning, pricing input, and go-to-market considerations.
-Plan and coordinate product launch activities with cross-functional teams, delivering launch plans, product documentation, website content, and supporting marketing materials.
-Monitor and analyze the competitive landscape for fleet maintenance and fleet management software, identifying differentiation opportunities and informing positioning strategies.
-Gather and synthesize customer insights through interviews, feedback, usage data, and collaboration with internal teams to inform product improvements and marketing direction.
-Own and continuously optimize product landing pages with a focus on customer experience, inbound lead generation, and conversion rate improvement.
-Track and analyze product marketing performance indicators such as product adoption, engagement, and conversion, using insights to refine go-to-market approaches.
-Design and deliver internal product and market training to ensure strong product understanding across relevant internal teams.
Qualifications:
-Bachelor’s degree in Marketing, Business, or a related field.
-Several years of experience in product marketing or a closely related role, ideally within SaaS, fleet management, mobility, or automotive technology.
-Strong experience in product positioning, messaging, and go-to-market execution.
-Good understanding of market research, customer insight development, and competitive analysis methodologies.
-Ability to translate technical software functionality into clear, customer-oriented messaging.
-Solid project management skills and the ability to manage multiple initiatives in parallel.
-Strong communication and presentation skills.
-Fluent English is required; additional languages are a strong plus.
-Experience with performance marketing or digital demand generation is a strong plus.
