What you'll do
The Brand Manager – HD will assist in delivering sustained growth for Valvoline’s LATAM business; and set the business up for future success by supporting brand management's goals for each of the brands within the heavy duty portfolio.
- Deliver on projects and initiatives that drive share and volume projections to deliver annual plan, brand planning, financials and business performance, packaging, and consumer promotions.
- Partner and represent LATAM HD product strategy needs with Product Strategy & Management team in developing packaging, labels and formulations to deliver consumer and customer needs for various HD channels.
- Partner to support sales for any strategic marketing issues; including building salespresentations, customer portfolio reviews and top-to-top content.
- Drive new product development process with sales and equity teams forany new HD product launch executions and monitor the performance in market.
- Drive performance of brands within portfolio and deliver forecasted volumes and gross profit. Understand drivers of over/underperformance (with input from analytics group) and develop action plans to address as needed.
- Work with trade marketing to maximize ROI of trade budget, including executing pilots of new tactics as required.
- Manage P&L for specific brands in portfolio. Has accountability for understanding and aligning to brand level forecasts, retail level forecasts provided by sales for those brands, product cost inputs from Global Products, and pricing.
What you need
- Bachelor’s degree required, Marketing or Mass Communications, Administration, Public Relationships, International Commerce
- 8+ years of relevant professional in Marketing
- 5+ years of marketing & strategy experience preferred in an agency or company background.
- Experience using Microsoft office and marketing tools or programs.
- Experience managing external partners without oversight.
- Proven results managing and building a HD plan following across a variety of channels and using platforms execution.
- Experience analyzing and presenting reports and actionable data to external partners and internal senior executives.
Why this matters
This role will drive the growth of Valvoline’s LATAM business and set the business up for future success by supporting brand management's goals for each of the brands within the heavy duty portfolio. The successful candidate will have a strong background in marketing and strategy, with experience in managing external partners and driving business growth.
